Brand Tone

Playful, creative, and culturally savvy. Communication is friendly, approachable, conversational, humorous, passionate, and enthusiastic, often incorporating local slang and cultural references in both English and Arabic.

Brand Values

• •Originality and Creativity
• •Collaboration
• •Cultural Pride and Connection
• •Passion and Fun
• •Community

Best Practices

• •Embrace Playful Language: Use humor, wit, and a conversational style. Don't be afraid to be a little quirky and informal.
• •Stay Culturally Connected: Continue to incorporate local slang, pop culture references, and a mix of Arabic and English to maintain a strong connection with the local audience.
• •Lead with Passion: Let your genuine excitement for your products and designs shine through in your copy. Use enthusiastic and expressive language.
• •Keep it Visually Driven: Your copy should complement your strong visuals. Keep text concise and punchy, letting the product and design speak for themselves.
• •Foster Community Interaction: Ask questions, run polls, and respond to comments in a friendly and personal manner to continue building a sense of community around the brand.

Social Perception

Engaged and appreciative audience, designs are well-received and considered "cool" or desirable, significant player in the local creative scene, perceived as a cultural contributor, authentic and relatable, and a small, passionate team.

Copy Examples

• •Remember when this was the peak of entertainment? We do. Wear your childhood with pride. Our new retro-inspired tee is now available. Limited stock, because some things are too good to last forever.
• •Two creative minds are better than one. We've teamed up with the incredibly talented [Artist's Name] to bring you a collection that's bursting with color and character. Shop the collab now and own a piece of wearable art.
• •We're popping up! Come say hi, check out our latest gear, and maybe challenge us to a game of [retro video game]. Find us at [Event Name] from [Date] to [Date]. We've got the goods.
• •Your feet are boring. Let's change that. Our new sock collection is here to add a little bit of awesome to your every step. Warning: may cause extreme sock envy.
• •We're Elbotik. We make cool stuff. For awesome people. Like you. That's it. That's the post. (But seriously, check out our new arrivals).