Brand Tone

The brand's tone is passionate, encouraging, and informative. It is positive and uplifting, focusing on making a collective impact through small, individual actions. It is supportive and mission-driven.

Brand Values

• •Sustainability
• •Accessibility
• •Quality and Durability
• •Community and Collaboration
• •Creativity and Innovation

Best Practices

• •Every piece of copy, from a tweet to a product description, should connect back to the core mission of promoting sustainability and reducing waste.
• •Employ positive and encouraging words that inspire action rather than guilt. Phrases like "Join the movement," "Make a difference," and "Choose to reuse" empower the consumer.
• •Provide valuable content that educates the audience about the environmental impact of plastic and the benefits of a sustainable lifestyle. This builds trust and authority.
• •Ensure that the colors, fonts, and imagery used across all platforms align with the brand's eco-friendly and clean aesthetic, as visual consistency reinforces brand recognition.
• •Feature user-generated content, testimonials, and collaborations with other businesses to highlight the collective impact of the elbotella community, reinforcing the idea that they are part of a larger movement.

Social Perception

The brand is perceived as an advocate for environmental change, providing practical and stylish tools for consumers to adopt a greener lifestyle. Its customization options position it as a partner for other businesses that want to promote their own brands in an eco-conscious way. It is seen as an inclusive and family-oriented brand, and is viewed as reputable and trustworthy.

Copy Examples

• •Every sip is a statement. A statement that you choose sustainability, you choose quality, and you choose a better future for our planet. What statement will you make today? #elbotella #SustainableLiving #ReusableBottle
• •Your daily hydration, reimagined for a healthier planet. Discover our collection of reusable bottles and join the movement to end single-use plastic.
• •Stay on track with your hydration and your environmental goals. Our motivational bottle is your personal cheerleader, reminding you to drink up while you help cut down on plastic waste. Good for you, great for the Earth.
• •Put your brand's values in their hands. Our custom reusable bottles are more than just merchandise; they're a message. A message of sustainability, quality, and commitment. Let's create something impactful together.
• •Think this plastic bottle is trash? Think again! Join our live session tomorrow at 10 AM and we'll show you how to turn waste into wonder. Let's get creative and #RecycleWithElBotella!