Brand Tone

Passionate and Knowledgeable, Personal and Direct, Collector-Focused, Traditional/Established

Brand Values

• •Preservation and Dissemination of (Spanish) Comic Culture
• •Independence
• •Collector Service
• •Quality and Trust (Implied)
• •Community

Best Practices

• •Emphasize Heritage and Expertise: Always weave in the long history (since 1987) and deep knowledge of Spanish comics and collectibles. This builds trust and authority.
• •Maintain a Personal (But Professional) Voice: Use "we" and refer to Carlos and Tere where appropriate (e.g., in an "About Us" context) to maintain the personal touch. Keep the language respectful and focused on the collector's interest.
• •Be Direct and Clear, Especially in Terms: While passion is key, ensure that important information (like sales terms, shipping, item condition for second-hand goods) is communicated clearly and unambiguously, reflecting their straightforward approach.
• •Speak the Collector's Language: Use terminology that resonates with comic and collectible enthusiasts. Highlight rarity, condition (where applicable), and the historical significance of items.
• •Foster a Sense of Community and Preservation: Remind the audience of the fanzine's origins and the mission to study, diffuse, and preserve comic culture. This appeals to the shared passion of the collector base.

Social Perception

Niche Authority, Reliable for Collectors, Potentially Inflexible (for some), Personalized Service

Copy Examples

• •Headline: 35 Years Deep in Spanish Comics. Discover Your Next Treasure at El Boletin. Body: From rare fanzines to iconic figures, Carlos and Tere have curated a collection born from decades of passion. We're not just a store; we're a cornerstone of comic history. Explore our catalog.
• •Headline: More Than Just Collectibles. It's a Legacy. Body: El Boletin began in 1987, connecting collectors and preserving the art of Spanish comics. Our independent spirit continues today, offering unique items you won't find elsewhere. What story will you uncover?
• •Headline: For the Serious Collector. By Serious Collectors. Body: We know what matters: authenticity, history, and that one elusive piece. At El Boletin, we've dedicated over three decades to Spanish comics and collectibles. Browse with confidence.
• •Headline: Straightforward Collecting. The El Boletin Way. Body: We believe in clear terms and honest dealing, just like the classic comics we love. Find rare magazines, books, figures, and more, sourced with an expert eye. Questions? We're here: ventas@elboletin.cc.
• •Headline: Your Connection to Comic History. Since 1987. Body: El Boletin: founded by Carlos and Tere, built by a community of friends and enthusiasts. We offer everything related to the world of collecting – comics, figures, books, and more. Join our story.