Brand Tone

Helpful, Expert, Solution-Oriented, Approachable

Brand Values

• •Facilitating Green Transition
• •Expertise and Quality
• •Customer Satisfaction and Support
• •Innovation and Future-Orientation
• •Comprehensive Solutions
• •Collaboration

Best Practices

• •Prioritize Clarity and Simplicity: Given the technical nature of EV charging, always explain concepts and product benefits in clear, easy-to-understand language. Avoid overly technical jargon unless speaking to a highly specialized audience. The goal is to empower, not overwhelm.
• •Emphasize Solutions and Benefits: Focus copy on how Elbilgrossisten solves customer problems (e.g., "makes charging easy," "simplifies the transition," "provides peace of mind") rather than just listing product features. Highlight the benefits of expertise, quality, and comprehensive service.
• •Maintain a Helpful and Supportive Voice: Ensure all communications, from website copy to social media and customer service interactions, are helpful, patient, and supportive. Reinforce that the company is there to guide customers through their EV journey.
• •Showcase Expertise Authentically: Back up claims of expertise with evidence, such as "Norway's first physical shop for charging equipment," collaborations with leading brands, or insights from their "knowledge company" status. Use testimonials and case studies where possible (with more prominence).
• •Be Consistent Across All Channels: Ensure the identified tone (Helpful, Expert, Solution-Oriented, Approachable) is consistently applied across the website, social media posts, email marketing, advertising, and any customer-facing materials. Develop internal brand voice guidelines for all content creators.

Social Perception

As a Knowledgeable Supplier, As a Reliable Partner, Positive but Limited Direct Customer Feedback Online, Growing and Evolving, Accessible

Copy Examples

• •Headline: Drive Smarter, Not Harder. Elbilgrossisten Makes Your EV Transition Seamless. Body: Ready to switch to electric but unsure where to start? At Elbilgrossisten, we're more than just a supplier; we're your expert guides in the world of EV charging. From finding the perfect home charger to full installation and support, we provide everything you need for a smooth ride into a greener future. Explore our solutions today! (Tone: Helpful, Expert, Reassuring)
• •Headline: Your EV Charging, Simplified. Expert Advice, Quality Products, Full Support. Body: Don't let charging complexities dim your EV excitement. Elbilgrossisten offers a comprehensive range of top-quality chargers and accessories, backed by expert advice and dedicated customer support. We’ll help you find the ideal setup for your needs and ensure it’s installed flawlessly. Power up your EV journey with confidence! (Tone: Solution-oriented, Expert, Supportive)
• •Headline: Future-Proof Your Drive with Elbilgrossisten. Body: Invest in tomorrow's technology, today. Elbilgrossisten provides cutting-edge EV charging solutions designed for longevity and performance. Our experts are here to guide you through our wide selection, ensuring you get a system that’s not just right for now, but ready for the road ahead. Visit our Oslo showroom or chat with us online! (Tone: Future-oriented, Expert, Inviting)
• •Headline: The Complete EV Charging Package – From Our Experts to Your Home. Body: Why juggle multiple suppliers? Elbilgrossisten offers the "whole package": leading EV chargers, all necessary accessories, and professional installation across Norway. We simplify your transition to electric with tailored advice and a seamless service experience. Get your personalized quote today! (Tone: Comprehensive, Expert, Convenient)
• •Headline: Got EV Questions? Elbilgrossisten Has Answers (and the Gear!). Body: New to electric vehicles? Or looking to upgrade your charging setup? Our knowledgeable team at Elbilgrossisten is passionate about helping you navigate the options. We offer clear, jargon-free advice and a wide range of high-quality charging equipment to make your EV life easier. Let's talk charging! (Tone: Approachable, Informative, Helpful)