Brand Tone

Whimsical, Joyful, Personal, Relatable, Creative, Experimental, Authentic, and Passionate

Brand Values

• •Joy & Happiness
• •Connection to Place (especially Texas)
• •Creativity & Innovation
• •Authenticity & Personal Story
• •Accessibility
• •Quality

Best Practices

• •Embrace "Whimsy" and "Joy": Consistently use words that evoke happiness, warmth, and a touch of playfulness. Describe how the art makes one *feel*.
• •Tell the Story: Weave in elements of El Baker's personal journey, her inspirations (road trips, nature, family), and her artistic process. This builds authenticity.
• •Connect with Emotion: Focus on the emotional impact of the art – nostalgia, homesickness, joy, connection to a place.
• •Keep it Relatable and Friendly: Use a conversational, first-person voice where appropriate (like blog posts or social media captions). Avoid overly formal or academic art jargon.
• •Highlight Uniqueness: Emphasize the distinctive elements of her style – mixed-media, quirky mosaics, the blend of tradition and innovation, and the way she adds her unique perspective to familiar scenes.

Social Perception

Highly Positive, Evokes Nostalgia & Connection, High-Quality Artwork, Good Customer Service, Artist as a Real Person

Copy Examples

• •Headline for a new Texas-inspired collection: "Wander Back to Texas: New Prints Filled with Sunshine & Happy Trails."
• •Instagram caption for a landscape print: "Captured a bit of that golden hour magic over the Hill Country. ✨ Hope this piece brings as much warmth to your walls as it did to my heart creating it. #ElBakerArt #TexasArt #WhimsicalLandscapes"
• •Email subject line for a sale: "A Little Bit of Joy, A Little Bit of Texas - Art to Make You Smile!"
• •Product description snippet: "Each brushstroke is a memory, each color a feeling. This [Artwork Name] print isn't just a depiction of [Location], it's an invitation to feel the warmth and whimsy of the everyday beautiful. Perfect for adding a touch of joyful nostalgia to your favorite space."
• •About Page Excerpt: "From engineering blueprints to vibrant canvases, my journey to art has been a winding road trip of its own! Now, I pour my heart into capturing the playful spirit of landscapes, hoping each piece feels like a happy memory you can hang on your wall."