Brand Tone

Whimsical, Nostalgic, and Approachable

Brand Values

• •Authenticity and Passion
• •Connection to Place
• •Emotional Resonance
• •Creative Experimentation
• •Female Entrepreneurship

Best Practices

• •Lead with Emotion and Story
• •Maintain a Consistent Vocabulary
• •Emphasize the 'Why,' Not Just the 'What'
• •Be Personable and Authentic
• •Weave in Key Value Propositions

Social Perception

Very positively perceived, recognized for high-quality and aesthetically pleasing art that is joyful and uplifting. Customers frequently praise excellent customer service, and partnerships with major retailers and galleries lend credibility and professionalism.

Copy Examples

• •Capture the feeling of a desert superbloom. Our mid-century inspired prints aren't just art; they're a window to a place, a memory, a feeling. Add a touch of whimsical wanderlust to your walls. #ElBakerArt #WesternDecor #DesertVibes #AustinArtist
• •Art That Feels Like a Memory. Explore colorful, mid-century inspired landscapes from the Texas Hill Country to the California coast. Created with passion in our Austin studio.
• •Your Walls Are Calling for an Adventure. Transform your home with the whimsical, vibrant art of El Baker. Inspired by road trips and the wild beauty of the Southwest, each print is designed to bring joy and color into your space. Shop the collection and find your happy place. Free shipping on all orders!
• •An original piece born from a love for the Texas landscape. Created in my Austin studio, this mixed-media collage blends acrylic paints and vintage photo elements to capture the quirky, resilient spirit of Big Bend. This isn't just a painting; it's a story, a slice of the Southwest, and a unique investment in authentic, local art.
• •✨ New Nostalgia Just Dropped | Originals & Prints Inside. Peek the latest collection, inspired by golden hour drives and happy memories...