Brand Tone

The brand has a dual identity: For ELBACOMP (B2B), the tone is Professional, Technical, and Authoritative, focusing on specifications and direct information. For Priročen.si (B2C), the tone is Friendly, Accessible, and Supportive, emphasizing solutions, trust, and customer service.

Brand Values

• •Expertise & Quality
• •Reliability & Tradition
• •Customer Support & Flexibility
• •Comprehensive Selection

Best Practices

• •Segment Your Audience: Continue the excellent practice of separating B2B and B2C communication. Use the ELBACOMP name for professional, technical content aimed at engineers and businesses. Use the Priročen.si brand for all consumer-facing, project-based, and DIY-inspirational content.
• •Develop a Tone of Voice Guide: Create a simple internal document that defines the tone for each brand. For ELBACOMP, keywords should include: "precise," "technical," "reliable," "official distributor," "high-performance." For Priročen.si, keywords should be: "friendly," "helpful," "we'll help you," "your project," "family company."
• •Leverage Expertise in All Content: For B2B, this means continuing to share news about new products and their technical advantages. For B2C, this translates to creating "how-to" guides, project ideas, and tips that showcase your deep product knowledge in an accessible way (e.g., "How to Choose the Right Fuse for Your Project").
• •Emphasize Trust and Tradition: Your longevity is a key asset. Weave the "since 1991," "family-run," and "over 30 years of experience" narrative into your "About Us" pages, social media bios, and introductory content for new customers. This builds immediate credibility.
• •Focus on Solutions, Not Just Products (Especially for B2C): While a B2B client might search for a "5110.0333.1 power entry module," a B2C customer is looking to "light up my dark staircase." Frame your consumer-facing copy around solving these everyday problems and completing projects, positioning the products as the tools to achieve that goal.

Social Perception

ELBACOMP d.o.o. is perceived as a long-established, credible, and reliable distributor of electronic components and equipment. They are seen as a go-to source for a wide variety of technical products and as a service provider for electrical installations. Their dual-brand strategy effectively separates industrial and consumer markets, fostering a general perception of competence and trustworthiness.

Copy Examples

• •Enhance System Integrity with the New Schurter DG12 Power Entry Module. The new Schurter DG12 series, now available from ELBACOMP, offers V-Lock cord retention and IP54 protection, ensuring secure and reliable connections for the most demanding industrial applications. Optimize your designs with superior components. Explore the datasheet on our website.
• •Your Weekend Project: Bring Your Staircase to Life with Smart LEDs! Don't know where to start? No problem! We've helped countless customers illuminate their homes. From custom-fit LED strips to easy-to-install sensors, we have the perfect solution for you. Call us or stop by, and let's plan your project together!
• •New from Teltonika: The RUT241 Industrial Router is Now in Stock. Secure a reliable LTE connection for your critical infrastructure. The Teltonika RUT241 is engineered for professional M2M & IoT applications where stable connectivity is a must. As your official distributor, ELBACOMP ensures availability and technical support. Request a quote for volume pricing.
• •Summer evenings are made for this! ✨ From durable outdoor lighting to all the electrical supplies you need, our family-run shop has everything for your DIY projects. Because home is what you make it. #DIY #HomeAndGarden #Lighting #Prirocen
• •ELBACOMP: Your Trusted Partner in Electronics for Over 30 Years. Since 1991, ELBACOMP has been the reliable link in the supply chain for Slovenia's leading industrial companies and dedicated electronics hobbyists. Our commitment to quality components and expert knowledge is the foundation of our long-standing tradition.