Brand Tone

aspirational, educational, and community-centric, blending professionalism with a warm, approachable feel, and focused on empowering customers and providing solutions.

Brand Values

• •Sustainability
• •Craftsmanship & Quality
• •Community & Education
• •Customer-Centric Service
• •Innovation

Best Practices

• •Lead with "Why": Always connect the service (the "what") to the brand's purpose (the "why"). Don't just say "We fix clothes"; say "We give your favorite clothes a second life to fight fast fashion."
• •Use Empowering Language: Employ verbs and phrases that inspire action and creativity, such as "transform," "create," "unlock," "master," and "join the movement."
• •Maintain a Positive & Solution-Oriented Tone: Frame problems (like a tear or a poor fit) as opportunities for improvement and creativity. The brand is a helpful expert, not a critic.
• •Leverage Community Hashtags: Consistently use a mix of brand-specific (#ElAtelierCosturas), value-driven (#SlowFashion, #NomasFastFashion), and action-oriented (#YoReparo, #Reutiliza) hashtags to build and engage the community.
• •Be Educational: Whether through a blog post, a quick tip on TikTok, or a course description, always aim to provide value by sharing knowledge about sewing, materials, and the impact of fashion choices. This reinforces the brand's authority and commitment to its mission.

Social Perception

Overwhelmingly positive, viewed as a reliable, creative, solution-oriented, and socially responsible business providing high-quality service and playing a key role in the sustainable fashion movement.

Copy Examples

• •A tear isn't the end of the story. It's a new chapter. We brought this favorite jacket back to life, ready for more adventures. Don't replace, repair! #ElAtelierCosturas #RepairDontReplace #SustainableFashion
• •Your perfect fit, without leaving your home. Our at-home fitting service brings the expertise of our atelier directly to you. Schedule your appointment today and let us tailor your wardrobe to perfection! [Link to booking page] #TailorShop #PerfectFit #Convenience
• •Unlock Your Creativity. Master the Art of Sewing. Our beginner courses are designed to give you the skills and confidence to create and repair. Join our community! #SewingClasses #DIY #LearnToSew
• •That loose button? 15 seconds is all you need! 😉 #SewingHacks #QuickFix #DIYFashion #ElAtelierCosturas
• •Your Closet Can Change the World. Here's How.