Tono de Marca

informative, sophisticated, and encouraging

Valores de Marca

• •Efficacy & Results-Oriented
• •Science-Backed & Innovative
• •Natural & Clean Ingredients
• •Transparency & Education
• •Minimalism
• •Community & Connection
• •Affordability/Value
• •Self-Care & Confidence

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., informative, sophisticated, encouraging), including do's and don'ts for language, specific word choices to favor or avoid, and the overall feeling you want to evoke.
• •Prioritize Clarity and Education: Consistently explain the science and benefits behind ingredients and formulations in a way that is easy to understand yet authoritative. Avoid overly technical jargon without explanation.
• •Focus on Benefits, Not Just Features: While mentioning key ingredients is important, always tie them back to the tangible benefits the customer will experience (e.g., "hydrates and plumps" instead of just "contains hyaluronic acid").
• •Maintain a Positive and Empowering Stance: Use language that inspires confidence and encourages customers on their skincare journey. Frame skincare as a positive act of self-care.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, email newsletters, or product descriptions, the core brand tone should remain recognizable. Regularly review content across platforms to check for consistency.

Percepción Social

Elasco Skincare is perceived as a provider of high-quality, effective skincare that utilizes natural ingredients backed by scientific formulation. Customers seem to appreciate the visible results and the educational aspect of the brand. The brand encourages user participation through challenges, fostering a sense of community and trust.

Ejemplos de Copy

• •Headline: Unveil Your Radiance: Science-Backed Skincare for a Glow You Can See and Feel. Body: At Elasco, we blend potent natural actives with cutting-edge science to create formulas that truly transform your skin. Discover the difference clinically active levels make. Your journey to luminous, healthy skin starts here. Call to Action: Explore Our Collections.
• •Headline: More Results, Fewer Ingredients. That's the Elasco Promise. Body: Tired of complicated routines and empty promises? Our minimalist approach to skincare focuses on high-performance, nature-derived ingredients at their optimal concentrations. Experience functional beauty, simplified. Call to Action: Discover Minimalist Efficacy.
• •Headline: Empower Your Skin. Nourish Your Confidence. Body: We believe beautiful skin is healthy skin. Elasco Skincare provides the education and effective formulas you need to understand your skin and reveal its natural vitality. Feel the joy of truly nourished skin. Call to Action: Join the Healthy Skin Movement.
• •Headline: From Our Lab to Your Skin: The Art and Science of Elasco. Body: Crafted by experts with decades of experience, each Elasco product is a testament to our passion for safe, effective skincare. We meticulously source non-toxic ingredients and formulate for visible, lasting results. Call to Action: Learn About Our Formulation Philosophy.
• •Headline: Join the Elasco #7DayGlowChallenge! Body: Ready to see a real change in your skin? Try our specially curated travel set and share your journey! We’re confident you’ll love the glow. Tag @elascoskincare and #7DayGlowChallenge to be featured and inspire others. Call to Action: Accept the Challenge & Glow!