Brand Tone

Passionate, Educated, and Reverent.

Brand Values

• •Authenticity
• •Curation & Quality
• •Cultural Bridge
• •Artist Support
• •Appreciation

Best Practices

• •Lead with Passion, Support with Facts: Begin with evocative, passionate language that describes the beauty and emotion of the art. Follow up with concrete details about the artist, technique, dimensions, and edition size to ground the passion in expertise.
• •Educate, Don't Just Sell: Frame every piece of copy as an opportunity to teach the audience something new, whether it's about a specific artist's journey, the history of a particular style, or the intricacies of the printmaking process. This builds authority and value beyond the transaction.
• •Use Sophisticated, Precise Language: Employ specific art terms like "serigraph," "giclée," "provenance," and "archival quality" correctly. This signals to a knowledgeable audience that you share their understanding and respect for the medium.
• •Tell the Artist's Story: Whenever possible, connect the artwork back to the creator. Sharing a brief biography or a quote from the artist adds a human element and depth to the piece, reinforcing the value of authenticity.
• •Maintain Visual and Textual Consistency: Ensure the clean, professional aesthetic of the website is mirrored in all communications. Use high-quality images and a consistent, elegant font style in emails and social media posts to create a seamless and trustworthy brand experience.

Social Perception

While direct perception of the online gallery is limited due to a lack of widespread reviews, the professional presentation of its website and social media channels projects an image of a reputable and specialized dealer. In the wider context of Cuban art, collectors and enthusiasts are discerning, concerned with authenticity and the reputation of the seller. "El Arte Cubano" appears to cater to this informed audience by providing detailed information and focusing on high-quality reproductions and originals. The primary challenge in social perception is differentiating the brand from the unrelated but prominently mentioned "Fábrica de Arte Cubano" in Havana.

Copy Examples

• •The Soul of Havana on Canvas: Discover the Art of [Artist's Name]. We are honored to feature a new original work by [Artist's Name]. His masterful use of color and form captures the rhythm and resilience of everyday life in Cuba. Each brushstroke tells a story, a testament to a rich cultural heritage. Explore this exclusive piece and own a part of Cuba's living history. #ElArteCubano #CubanArt #ContemporaryArt #OriginalArtwork
• •A statement of quality and exclusivity. This limited edition serigraph, '[Artwork Title],' is a collector's piece, offering a vibrant and enduring connection to Cuban artistry. With only 100 prints available worldwide, each is a testament to meticulous craftsmanship. Tap the link in our bio to bring this masterpiece home. #CubanPrints #LimitedEdition #Serigraph #ArtCollector #InteriorDesign
• •The Authentic Voice of Contemporary Cuban Art. Curated original works and museum-quality limited editions from the heart of Cuba.
• •New Arrivals: Original Paintings & Rare Prints from Cuba's Finest Artists.
• •...This serigraph is not merely a print; it is a piece of cultural expression. Printed on archival-quality paper with hand-mixed inks, the depth of color and texture is second only to the original painting itself, ensuring your investment remains as vibrant as the day it was created.