Brand Tone

Passionate, Authentic, Creative, Community-Oriented, Approachable

Brand Values

• •Craftsmanship
• •Sustainability & Environmental Responsibility
• •Creativity & Innovation
• •Quality
• •Heritage & Tradition
• •Storytelling

Best Practices

• •Ensure all copy reflects the foundational narrative of craftsmanship, sustainability, and creativity.
• •Talk about giving materials 'a new life' or 'a second story'.
• •Let the passion for the craft shine through in the writing.
• •Use descriptive language that evokes the natural beauty of wood and the urban vibe of skateboarding.
• •Highlight the handmade nature of the products and the personal story behind them.

Social Perception

Positive perception within the local skateboarding and craft community. Seen as a brand that values sustainability, craftsmanship, and unique design.

Copy Examples

• •Discover sustainable art that’s as unique as you are. #ArceWorkshopStudio #HandmadeRevolution #SustainableDesign #RecycledArt #Woodworking
• •Sustainable style, undeniable character.
• •Every item is a testament to sustainable creativity and a passion for unique design.
• •Sign up for our next [Workshop Name] class!
• •Give a skateboard a second chance: unique rings made from recycled skateboards.