Brand Tone

sophisticated, elegant, and aspirational

Brand Values

• •Curated Excellence: A strong emphasis on personally curating collections from both established and emerging Indian designers, focusing on aesthetics and quality.
• •Indian Aesthetics & Heritage: Promoting fashion that is fashion-forward yet deeply rooted in Indian traditions and craftsmanship.
• •Fine Workmanship & Quality: Highlighting the intricate craftsmanship and quality of the fabrics and designs they retail.
• •Fashion Authority: Positioning themselves as a long-standing, reputable name in the Indian fashion retail landscape.
• •Customer Satisfaction (Stated): While stated as a goal, customer reviews suggest this is an area needing consistent focus and improvement.

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Elan Store's voice (sophisticated, elegant, aspirational) with examples of approved vocabulary, sentence structures, and common phrases. Include what to avoid (e.g., overly casual slang, aggressive sales tactics).
• •Focus on Storytelling and Craftsmanship: Instead of just listing product features, weave narratives around the designers, the inspiration behind collections, the intricate craftsmanship, and the heritage of the textiles. This elevates the perceived value.
• •Use Evocative and Sensory Language: Employ words that appeal to a sense of luxury, beauty, and artistry. Think "exquisite," "handcrafted," "ethereal," "radiant," "bespoke," "heritage," "timeless."
• •Maintain Visual and Textual Harmony: Ensure that the copy on all platforms (website, social media, emails) aligns with the high-quality, elegant imagery used. The text should complement and enhance the visual experience.
• •Train and Align All Content Creators: Anyone responsible for writing copy, from social media managers to customer service representatives responding to queries, should be trained on the brand voice and have access to the guide. Consistency across all touchpoints is key to reinforcing the brand identity.

Social Perception

high-end boutique with desirable products, but with a potential gap in delivering a consistently premium customer experience

Copy Examples

• •Elegance Redefined. Discover the intoxicating allure of [Designer's Name]'s latest bridal creation, exclusively at Elan Store. Intricate embroidery meets timeless silhouettes, a masterpiece for your most cherished moments. Explore the collection – link in bio. #ElanStore #IndianCouture #BridalLehenga #[DesignerName] #LuxuryFashion
• •This festive season, drape yourself in artistry. Elan Store presents a curated collection of handcrafted sarees and ensembles from India's most coveted designers. Experience the pinnacle of Indian craftsmanship and contemporary design. Visit us in-store or explore online at elanstore.in. #ElanFestive #DesignerWearIndia #IndianFashion #LuxuryShopping
• •Elan Store: Where Heritage Meets Haute Couture. For over 25 years, curating India's finest designer wear for the discerning woman. [Shop New Arrivals]
• •An Invitation to Elegance: The [Season/Designer] Collection Has Arrived at Elan Store. * Email Body Snippet: Dear [Customer Name], Step into a world of unparalleled craftsmanship and visionary design. Elan Store is thrilled to unveil the breathtaking new collection from [Designer's Name], a symphony of tradition and modernity. Each piece is a testament to India's rich textile heritage, reimagined for the contemporary sophisticate...
• •The modern muse. This [Color] Anarkali set by [Designer's Name] from Elan Store blends fluid grace with exquisite detailing. Perfect for celebrations that call for understated grandeur. Shop this look and more designer Indian wear at elanstore.in. #IndianDesignerWear #Anarkali #ContemporaryIndianFashion #ElanStore