Brand Tone

aspirational, elegant, and emotive

Brand Values

• •Accessible Luxury
• •Emotional Connection
• •Elegance and Sophistication
• •Quality
• •Customer Satisfaction

Best Practices

• •Lead with Emotion, Support with Detail: Start copy with an emotional or experiential hook (e.g., "Rediscover a memory," "Feel undeniably confident"). Follow up with the specific, tangible details of the fragrance notes (e.g., "Top notes of Rhubarb, heart of Turkish Rose, base of Vanilla"). This balances the aspirational with the informational.
• •Use a Lexicon of Elegance: Create and consistently use a core vocabulary of words that reflect the brand, such as "captivating," "timeless," "exquisite," "aura," "signature," and "enchant." This reinforces the elegant and luxurious tone across all platforms.
• •Incorporate Storytelling: Frame products around moments, memories, and personal stories. Encourage user-generated content by asking customers to share the memories their Elansor fragrance evokes. This aligns directly with the brand's tagline.
• •Emphasize "Affordable Luxury": In ads and product descriptions, subtly contrast the high-end experience with the accessible price. Phrases like "Unmatched Value" or "Luxury for the everyday" reinforce the key value proposition without cheapening the brand.
• •Maintain a Consistent Voice in Customer Interaction: When responding to comments and reviews, whether positive or negative, maintain the brand's elegant, respectful, and helpful tone. This shows that the brand's values extend beyond marketing to the entire customer experience.

Social Perception

The general perception of Elansor is largely positive, with customers viewing it as a brand that delivers good value. It is seen as a legitimate and reliable source for affordable, pleasant-smelling perfumes that often receive compliments. Customers appreciate the "soft but still stands out" nature of the fragrances. The brand successfully positions itself as an intelligent choice for consumers who want a luxury scent experience without the designer cost. The main point of contention, though minor, is a question of longevity for some scents and an isolated comment regarding the brand's business model.

Copy Examples

• •The Scent of a Golden Hour. Some moments are too perfect for words. Our Fortuna Fiorita, with its bright citrus and warm vanilla notes, is for them. It’s not just a fragrance; it’s the memory of a perfect day, bottled. #Elansor #ScentedMemories #FortunaFiorita
• •Find the Scent that Tells Your Story. You are one of a kind. Shouldn't your fragrance be, too? From the bold spice of D'or One to the gentle florals of Imperial Aura, Elansor crafts luxury scents that celebrate every facet of you. Discover your signature scent for $59. Shop Now
• •An Aura of Elegance, Made for You.
• •Arabian Veil: An Enchanting Embrace. Immerse yourself in the opulent world of Arabian Veil. This fragrance is a captivating dance of sweet rose and warm, resinous amber, designed for the woman who embodies grace and confidence. Each spray unfolds like a cherished secret, leaving a trail of timeless elegance that enchants and captivates. Perfect for evenings that turn into memories.
• •Luxury is a feeling, not a price tag. Experience Elansor.