Brand Tone

Professional, Expert, Innovative, Trendsetting, Confident, Quality-Focused, Supportive, Empowering, Results-Oriented

Brand Values

• •Quality and Efficacy
• •Innovation
• •Professionalism
• •Education and Empowerment
• •Safety and Care

Best Practices

• •Speak the Professional Language: Use terminology that resonates with beauty experts (e.g., 'disulfide bonds,' 'pH neutral,' 'lamimaker,' 'oxidative hair colorants'). Avoid overly simplistic language. Consistently highlight the professional-grade nature of the products.
• •Emphasize Innovation and Patented Technology: Regularly mention unique selling propositions like patented formulas, new systems (SBTS, KeraVEG), and advanced ingredient benefits. This reinforces the brand's position as a leader.
• •Focus on Tangible Results and Benefits for the Professional: Clearly articulate how ELAN products help professionals achieve superior results for their clients (e.g., 'long-lasting skin tinting up to 14 days,' 'up to 40% hair thickening').
• •Maintain a Confident and Assured Voice: Project expertise and belief in the product's quality and efficacy. Use strong, affirmative statements about product performance and brand standards.
• •Incorporate the Value of Education and Empowerment: Where appropriate, link products to the broader ELAN ecosystem of professional development, training, and community, reinforcing the brand's commitment to the growth of beauty artists.

Social Perception

Trusted by Professionals, Innovative Leader, Global Reach, Results-Driven, Associated with Expertise

Copy Examples

• •Headline: Elevate Your Artistry: Discover the ELAN Professional Line Difference. Body: Precision. Performance. Perfection. ELAN delivers innovative brow and lash solutions, crafted by experts for experts. Empower your skills with our patented formulas and achieve breathtaking, long-lasting results that set your services apart. Explore the collection today.
• •Headline: Trendsetting Brows Start Here. Master the Craft with ELAN. Body: Don't just follow trends, set them. ELAN Professional Line is at the forefront of brow innovation, offering systems like our revolutionary neutral pH tint and advanced KeraVEG lamination. Give your clients the future of brow beauty.
• •Headline: Uncompromising Quality. Unforgettable Results. That’s the ELAN Promise. Body: As a professional, you demand the best. ELAN Professional Line provides meticulously formulated brow and lash products that ensure safety, efficacy, and stunning transformations. Trust ELAN for quality you can see and results your clients will love.
• •Headline: Join the Elite: ELAN Professional Training & Products. Body: Become a leader in brow and lash artistry. ELAN not only provides cutting-edge products but also empowers professionals through expert training. Enhance your techniques, discover our innovative systems, and offer unparalleled service.
• •Headline: The Secret to Flawless Brows & Lashes? It’s ELAN. Body: From our globally acclaimed Smart Brow Tinting System to our nourishing aftercare, ELAN Professional Line offers everything you need to create and maintain perfect brows and lashes. Experience the innovation and quality that professionals worldwide trust.