Tono de Marca

Sophisticated, Personal, and Aspirational.

Valores de Marca

• •Artistry
• •Quality
• •Individuality

Mejores Prácticas

• •Always Emphasize Craftsmanship: Consistently use words like "handcrafted," "meticulously made," and "artisan" to reinforce the value of the products. This is a key differentiator for the brand.
• •Maintain a Sophisticated Vocabulary: Use elegant and evocative language. Words like "sculptural," "refined," "timeless," and "elevated" align with the brand's aesthetic. Avoid slang, overly casual phrases, or excessive use of emojis.
• •Tell a Story: Weave the founder's passion and the brand's origin story into the copy where appropriate. This personal touch builds a stronger emotional connection with the audience.
• •Focus on the "Why," Not Just the "What": Instead of just describing a piece of jewelry, describe how it makes the wearer feel—confident, elegant, unique. Frame the jewelry as a tool for self-expression.
• •Ensure Visual and Textual Harmony: The clean, minimalist aesthetic of the visuals should be matched by concise, uncluttered, and elegant copy. The words and images should work together to create a cohesive and aspirational brand world.

Percepción Social

High-Quality, Artistic, and Trustworthy.

Ejemplos de Copy

• •Introducing 'The Sculptura Collection' — where fluid lines and bold forms converge. Each piece is meticulously handcrafted to be a wearable work of art, a subtle statement of your unique elegance. Discover the collection and adorn yourself in artistry. #ElaniStudio #HandmadeJewelry #ModernElegance
• •Elevate your everyday. Our signature gold-plated pieces are designed with timeless simplicity in mind. Perfect for the modern woman who appreciates quiet luxury and impeccable craftsmanship. Find your new essential piece at Elani Studio. #EverydayLuxury #MinimalistJewelry
• •The Lora Bracelet is a study in delicate strength. A fine, shimmering chain meets a polished, handcrafted charm, creating a piece that's both graceful and confident. Wear it alone for a whisper of gold, or layer it to tell your own style story. 18k gold-plated and designed to be treasured. #ElaniStudio #DelicateJewelry
• •A token of our appreciation. For a limited time, enjoy 20% off our curated selection of best-selling designs. From the architectural Kate Hoops to the classic Rubi Necklace, find the piece that speaks to you. A perfect opportunity to invest in timeless, handcrafted jewelry. #ElaniSale #TimelessDesign
• •Which pair defines your Monday mood? The bold and sculptural Lara Earrings or the subtle and chic Naomi Hoops? Cast your vote and let your style be known. #StylePoll #EarringOfTheDay