Brand Tone

friendly, supportive, fun, and youthful; aspirational and empowering; professional

Brand Values

• •Community
• •Quality & Affordability
• •Creativity & Fun
• •Customer Centricity
• •Empowerment & Support
• •Integrity
• •Innovation

Best Practices

• •Embrace "Babe" Culture (Authentically): Continue using terms like "lash babes," "boss babe," and "hi babe" in communications. Ensure it feels genuine and inclusive, reflecting the supportive community value. Use emojis like ♡, ✨, 🎉, 💖 to add warmth and fun.
• •Highlight Community & Support: Regularly feature user-generated content, share success stories of lash artists using Élan products, and promote community-building initiatives like Facebook groups or ambassador programs. Language should always be encouraging and collaborative.
• •Balance Fun with Professionalism: While the tone is playful, ensure product descriptions and educational content clearly communicate the quality, benefits, and proper use of supplies. This reinforces the brand's commitment to high standards.
• •Visually Consistent & Playful Aesthetics: Maintain a bright, colorful, and trendy visual identity across all platforms. Incorporate the "cute" packaging and product designs into marketing materials as this is a key differentiator loved by customers.
• •Focus on Empowerment and Creativity: Frame product benefits around how they help lash artists express their creativity, save time, and achieve stunning results for their clients. Use language that inspires confidence and positions Élan as a partner in their artistic and entrepreneurial journey.

Social Perception

Customers perceive elan beaute and supplies very positively, frequently describing their products as high-quality, easy to work with, and affordable. The brand is seen as supportive of lash artists, especially beginners, and fostering a strong, loving community. The "cute" and thoughtful packaging is often mentioned and appreciated by customers. They are recognized for their wide variety of products, catering to diverse lash artist needs. The customer service is generally reported as responsive and helpful.

Copy Examples

• •Hey Lash Babes! ✨ Level up your lash game with our new Cashmere Mink 0.03s! Buttery soft, easy to fan, and dark as your client’s coffee cravings. Create those dreamy, fluffy sets that keep them coming back for more! Tap to shop and join the Élan fam! #elanbeaute #lashsupplies #cashmerelashes #volumelashes #lashextensions
• •Calling all Boss Babe Lash Artists! 💖 Are you looking for more than just supplies? Join the Élan Beauté community – a space to connect, learn, and grow with fellow lashpreneurs. We’re all about high-quality products, affordable prices, and supporting YOUR success. Learn more about our wholesale and ambassador programs! [Link to website] #elanfamily #lashcommunity #lashboss #beautypreneur #elanbeautesupplies
• •(Upbeat trendy music) Text on screen: When your lash supplies are THIS cute & effective! Video: Quick cuts of colorful lash trays, satisfying fanning shots, someone happily unboxing a package. Voiceover/Text overlay: Lashing should be FUN! 😉 Our supplies? Designed to inspire your creativity and make your clients swoon. Quality you can trust, prices you’ll love. Get your Élan Beauté fix! #elanbeaute #lashtech #lashartist #funlashes #beautysupplies #tiktokmademebuyit
• •Hi Babe, At Élan Beauté, we believe in empowering your artistry. That’s why we’re committed to bringing you innovative, top-quality lash supplies at prices that help your business flourish. Your success is our success, and we're here to cheer you on every step of the way! Discover our latest arrivals and artist resources this week! [Link] #empoweringartists #elanvalues #qualitylashes
• •Élan Beauté: Your Creative Partner in Lash Artistry. High-Quality, Affordable Supplies & a Supportive Community to Help You Shine. ✨ [Shop Now Button]