Brand Tone

Exotic, Refreshing, High-Quality, Adventurous, and Swiss-Proud

Brand Values

• •Natural Exoticism
• •Quality
• •Experience & Adventure
• •Innovation & Pioneering Spirit
• •Customer Satisfaction
• •Convenience

Best Practices

• •Focus on the 'Experience': Consistently frame the product not just as a drink, but as a gateway to an exotic experience, a mini-escape, or a sensory journey.
• •Describe the 'prickling sensation,' the 'sweet nectar,' the 'vibrant colors,' and the 'refreshing coolness' to immerse the audience in the exotic experience.
• •Highlight the Swiss origin to emphasize quality and innovation.
• •Use sensory language to evoke the exotic flavors and aromas.
• •Incorporate customer testimonials that praise the unique taste and refreshing quality.

Social Perception

A high-quality, exotic beverage brand that offers a unique and refreshing taste experience, transporting consumers to tropical destinations with every sip. It is perceived as innovative and customer-focused.

Copy Examples

• •More than a drink, it's an instant vacation.
• •Experience the extraordinary.
• •Elaiya brings the world's most magical flavors right to your fingertips...
• •Find your flavor adventure.
• •Welcome to Elaiya Softdrinks – Where exotic meets sparkling refreshment