Brand Tone

Conscious & Responsible, Feminine & Gentle, Authentic & Sincere, Inspiring & Positive, Timeless & Elegant, Approachable & Informative

Brand Values

• •Sustainability & Eco-responsibility
• •Ethical Production & Fair Trade
• •Quality & Durability
• •Transparency
• •Respect for Nature and People
• •Feminine Empowerment

Best Practices

• •Embrace "Gentle Confidence": Write with assurance about your ethical commitments but maintain a soft, feminine, and approachable tone. Avoid overly technical jargon unless clearly explained.
• •Lead with Values, Support with Facts: Start by connecting emotionally with the desire for beautiful, responsible fashion, then provide specific details about materials, certifications (GOTS, RWS, Oeko-Tex), and ethical practices to build credibility.
• •Tell the Story Behind the Garment: Highlight the journey of the materials, the craftsmanship, and the positive impact of choosing Ekyog. Emphasize timelessness and the idea of pieces to be cherished.
• •Use Evocative, Sensory Language: Describe the feel of fabrics (softness, comfort), the inspiration from nature, and the feeling of wearing Ekyog (confidence, well-being).
• •Maintain Authenticity and Transparency: Be honest about the brand's journey and commitments. If addressing challenges or areas for improvement (as suggested by some reviews regarding full transparency), do so openly to build deeper trust. Acknowledge that sustainability is an ongoing journey.

Social Perception

Pioneer in Ethical Fashion, Stylish & Conscious Choice, Valued for Material Quality, Concerns about Price/Quality and Transparency, Mixed Views on Sales/Outlet, Seen as a "Brand with a Conscience"

Copy Examples

• •Ekyog: Where Parisian elegance meets a gentler footprint. Discover fashion that feels good, inside and out.
• •Woven from pure, GOTS-certified organic cotton, this dress is a soft embrace for your skin and a kind gesture to the earth. Its timeless silhouette and delicate detailing whisper effortless femininity, designed to be cherished season after season.
• •At Ekyog, 'truth' is in our name and in our nature. We meticulously choose materials like European linen and RWS certified wool, ensuring every piece not only looks beautiful but is crafted with respect for our planet and the hands that shape it. #Ekyog #SustainableStyle #EthicalFashion #WearYourValues
• •For us, true beauty in fashion lies beyond the seams. It's in the conscious choices we make – from sourcing the purest natural fibres to partnering with artisans who share our vision for a more responsible world. Journey with us towards a wardrobe that inspires.
• •Be the first to explore our new arrivals – timeless pieces thoughtfully designed for the conscious woman. Plus, a closer look at the natural materials that make our collection unique.