Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Trendy and Current, Helpful and Service-Oriented, Community-Focused (Local)

Brand Values

• •Customer Satisfaction: The primary goal is to make customers happy and confident through their purchases and shopping experience.
• •Fashion Accessibility: Providing trendy and unique pieces at what customers perceive as reasonable prices.
• •Personal Connection: Creating a welcoming and personalized shopping experience, whether in-store or online, making customers feel valued.
• •Joy and Positivity: Aiming to "brighten your day" and be a "go-to place" for a feel-good purchase.
• •Curated Selection: Offering "unique pieces" and the "latest trends," implying a careful selection process to provide value and style.

Best Practices

• •Always Be Welcoming: Start and end communications with a friendly and approachable tone. Use inclusive language. (e.g., "Hey fashion lover!", "Hi beauties!", "We'd love to help!").
• •Show Enthusiasm: Let your passion for your products and for helping customers shine through. Use positive adjectives and exclamation points where appropriate (but don't overdo it). (e.g., "Absolutely loving this!", "So excited to share!").
• •Focus on the Customer's Benefit: Frame descriptions and announcements around how the product or service will make the customer feel or what problem it solves for them (e.g., "look and feel your best," "brighten your day," "your go-to for...").
• •Keep it Current and Conversational: Use contemporary language that resonates with your target audience. Avoid overly formal or stiff phrasing. Incorporate relevant emojis on social media to add personality.
• •Create a Simple Style Guide: Document key phrases, "do's and don'ts" for language, and examples of on-brand copy. This helps ensure anyone writing for the brand (staff, marketers) maintains consistency. For EK, this would include emphasizing terms like "unique pieces," "latest trends," "feel your best," and using a friendly, slightly enthusiastic voice.

Social Perception

Positive, Trusted Local Business, Source of Unique Finds, Friendly and Welcoming, Good Value

Copy Examples

• •Instagram Post (New Arrival - Dress): "Hello sunshine! ☀️ Twirl into warmer days with our brand new {Dress Name} floral maxi! It's light, breezy, and just waiting for your next garden party or brunch date. 😍 Tap to shop or visit us in Fort Mitchell – we’d love to help you style it! #EKTheBoutique #NewArrival #FloralDress #SummerStyle #ShopLocalKY"
• •Facebook Ad (General Awareness): "Need a little something to brighten your day? ✨ Discover your new favorite outfit at EK | The Boutique! From the latest trends to unique pieces you won't find anywhere else, we're here to help you look and feel amazing. Shop online or pop into our Fort Mitchell store – your happy place for fashion! #EKTheBoutique #FortMitchellKY #WomensFashion #BoutiqueShopping #TreatYourself"
• •Email Subject Line (Sale): "💖 Your Closet Called... It Wants These EK Deals! 💖" Email Body Snippet: "Hey fashion lover! Get ready to refresh your style because our {Sale Name} event is ON! Score amazing deals on tops, dresses, accessories, and more. Don’t miss out on these unique finds at prices that will make you smile! 😊"
• •Instagram Story (Try-On Haul Intro): "Hey EK beauties! 👋 We just got a HUGE box of new arrivals, and you KNOW we had to try them on for you! 😍 Swipe up to see what’s new and tell us your faves in the comments! 👇 #EKTryOn #BoutiqueHaul #TrendyFashion #ShopNew"
• •Website Homepage Banner: "Find Your Fabulous. ✨ Explore the latest trends and unique styles, curated just for you. New arrivals weekly at EK | The Boutique!"