Brand Tone

Conscious & Responsible, Authentic & Genuine, Natural & Pure, Timeless & Enduring, Warm & Caring, Transparent

Brand Values

• •Sustainability
• •Ethical Production
• •Animal Welfare
• •Quality & Craftsmanship
• •Transparency
• •Timeless Design
• •Circularity
• •Local Sourcing & Production

Best Practices

• •Share the founders' story periodically to reinforce genuineness.
• •Educate gently: Inform the audience about the benefits of Finnish wool.
• •Highlight the importance of undyed materials and the meaning behind their certifications without being preachy.
• •Emphasize the 'Made in Finland' aspect and the use of unique Finnish sheep wool to enhance the perception of exclusivity and connection to nature.
• •Clearly communicate the value proposition, justifying the price point with ethical production, quality materials, and sustainable practices.

Social Perception

Customers value the authenticity, transparency, and strong environmental commitment of the brand. They are seen as pioneers in utilizing Finnish wool that might otherwise be wasted. The Nordic Swan Ecolabel enhances their credibility as a genuinely sustainable option. They are perceived as a brand offering exclusivity and connection to nature due to their 'Made in Finland' aspect and the use of unique Finnish sheep wool.

Copy Examples

• •At Ekta Helsinki, we're committed to creating knitwear that's good for you and good for the planet. Our pieces are made with 100% Finnish wool, ensuring both quality and sustainability.
• •Discover timeless designs crafted with care in Finland. Our undyed wool is gentle on your skin and reflects our dedication to natural purity.
• •From Helsinki, with love: We believe in transparency and ethical production. Learn more about our journey and values on our website.
• •Choose Ekta Helsinki for knitwear that lasts. Our durable designs and high-quality materials ensure years of comfort and style.
• •Join us in our commitment to circularity with Ekta Pre-loved. Recycle your used Ekta items and help us create a more sustainable future.