Brand Tone

Innovative & Modern, Sleek & Stylish, Efficient & Practical, Secure & Reassuring, Confident & Solution-Oriented, Sustainably-minded & Responsible

Brand Values

• •Innovation
• •Efficiency/Time-Saving
• •Security
• •Quality & Durability
• •Style & Design
• •Sustainability
• •Customer-Centricity

Best Practices

• •Lead with Innovation and Solutions: Always highlight how Ekster products solve a problem or improve an experience through smart design and technology. (e.g., "instant card access," "unlosable," "time-saving").
• •Emphasize Sleekness and Quality: Use descriptive language that conveys premium materials and minimalist aesthetics (e.g., "space-grade aluminum," "environmentally certified leather," "slim profile," "modern design").
• •Maintain a Confident, Forward-Thinking Voice: Position Ekster as a leader and innovator in the carry-goods space. Avoid overly casual or hesitant language.
• •Integrate Sustainability Naturally: Weave in messages about B-Corp status and eco-friendly materials as a core value, not just an afterthought. This reinforces responsibility and appeals to conscious consumers.
• •Keep it Concise and Benefit-Driven: Reflect the efficiency of the products in the copy. Get straight to the point and clearly articulate the user benefits. (e.g., "Saves you time," "Protects your information," "Simplifies your carry").

Social Perception

Premium and Innovative Brand, Problem Solver, High-Quality Provider, Stylish Accessory Maker, Trustworthy Company, Eco-Conscious Choice

Copy Examples

• •Headline: Upgrade Your Pocket. Simplify Your Life. Body: Tired of bulky, disorganized wallets? Ekster’s smart wallets offer instant card access, RFID protection, and a slim profile that keeps up with your life on the go. Experience the next generation of carry. Tags: #Ekster #SmartWallet #EDC #LifeOnTheGo #Innovation
• •Headline: Never Lose Your Wallet Again. Seriously. Body: Our trackable wallets connect seamlessly with your phone, so you can always find what matters. Combined with space-grade aluminum and premium leather, it’s security and style, redefined. Tags: #TrackableWallet #PeaceOfMind #EksterSecurity #TechGadget #Unlosable
• •Headline: Designed for Today. Built for Tomorrow. Body: At Ekster, we craft premium essentials that not only save you time but also respect the planet. As a certified B-Corp, our sustainable materials mean you can carry with confidence and conscience. Tags: #SustainableStyle #BCorp #EksterValues #EcoFriendly #FutureProof
• •Headline: The Click That Changes Everything. Body: Experience the satisfaction of fanned-out cards at the press of a button. Ekster’s patented mechanism provides effortless access, wrapped in a sleek, minimalist design. Say goodbye to fumbling. Tags: #CardAccess #MinimalistWallet #EksterDesign #Innovation #Efficiency
• •Headline: Life Moves Fast. Your Wallet Should Too. Body: From your morning commute to your evening plans, Ekster is designed to keep pace. Slim, secure, and effortlessly stylish – it’s the essential upgrade for your everyday carry. Tags: #ModernEssentials #CarrySmarter #EksterLifestyle #DailyTech #StyleAndFunction