Brand Tone

enthusiastic, gamer-centric, and value-driven

Brand Values

• •Innovation for Gamers
• •Immersive Experience
• •Comfort and Design
• •Affordability/Value for Money
• •Customer-Centricity
• •Community/Gamer Focused

Best Practices

• •Speak the Gamer's Language: Use terminology and references that resonate with the gaming community (e.g., "level up," "dominate," "crystal-clear comms," "lag-free").
• •Focus on the Experience: Emphasize the immersive and sensory benefits of the products (e.g., "feel the game," "mind-blowing sound," "pinpoint accuracy").
• •Highlight Value and Affordability: Clearly communicate the balance between quality and price, reassuring customers they are getting a good deal.
• •Maintain an Enthusiastic and Passionate Voice: Let the excitement for gaming shine through in the copy.
• •Be Authentic and Relatable: Connect with the audience by showing that the brand understands their needs and shares their passion for gaming.

Social Perception

Positive for Price/Performance: Customers generally perceive EKSA as a brand offering good quality gaming headsets and accessories for the price. Many reviews praise the value proposition.

Copy Examples

• •Level up your audio without emptying your wallet. EKSA brings you immersive sound and crystal-clear comms, because every gamer deserves the best. #GameOn
• •Feel the game, don't just play it. Our latest headsets deliver mind-blowing 7.1 surround sound and all-day comfort. Victory never felt so good. Shop now!
• •Engineered by gamers, for gamers. We know what you need to dominate. Precision audio, lag-free connection, and a price that makes sense. That's the EKSA promise.
• •Tired of tinny sound and uncomfortable gear? Upgrade to EKSA and experience the difference. Superior comfort, immersive audio, and the durability to outlast your longest sessions.
• •Don't just hear the game, live it. EKSA headsets: Where innovative tech meets unbeatable value. Your epic gaming journey starts here.