Brand Tone

Professional, Informative, Reliable, Authoritative, Service-Oriented, Direct, Approachable

Brand Values

• •Quality and Precision
• •Reliability
• •Customer Support & Education
• •Accessibility
• •Efficiency

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Professional, Reliable, Informative, Supportive, Direct) with examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize Clarity and Precision: Given the technical nature of dental equipment, ensure all copy is clear, accurate, and avoids jargon where simpler terms suffice for broader professional understanding. Product specifications should be meticulous.
• •Emphasize Expertise and Partnership: Consistently position Eksa Dental as more than just a seller – highlight the official NSK distributorship, technical support, and educational resources to reinforce their role as a knowledgeable partner.
• •Maintain Professionalism in All Communications: Whether it's website copy, social media updates, email newsletters, or customer service interactions, the language should always remain professional, respectful, and helpful.
• •Show, Don't Just Tell, Reliability: Instead of just saying 'we are reliable,' demonstrate it through testimonials (if available and with permission), case studies (e.g., how a product improved a clinic's workflow), detailed product guarantees, and prompt, knowledgeable customer service responses. Highlight the availability of technical service.

Social Perception

Key supplier of specialized dental equipment, particularly NSK products. Credible due to official distributor status. A resource for professionals, beyond just a sales outlet. Potentially seen as transactional, but with efforts to build relationships. Limited public persona beyond the B2B audience.

Copy Examples

• •Headline (Website Banner/Social Media Ad for NSK Product): Elevate Your Practice with NSK Precision. As official distributors in Chile, Eksa Dental brings you world-class innovation and reliability. Explore the range.
• •Social Media Post (Highlighting a New Product/Technology): Introducing the [New Product Name] – designed for superior performance and patient comfort. At Eksa Dental, we're committed to equipping you with the latest advancements in dental technology. Learn more & order today: [Link]
• •Email Marketing (To Existing Customers about a Workshop/Webinar): Dear Dr. [Name], enhance your expertise with our upcoming online workshop on [Topic], featuring insights on optimizing your [Product Category] usage. Eksa Dental is dedicated to supporting your professional growth. Register here: [Link]
• •Product Description Snippet (Focusing on Reliability): Built for durability and consistent performance, the [Product Name] ensures you can focus on what matters most – your patients. Trust Eksa Dental for equipment that works as hard as you do. Backed by our expert technical support.
• •About Us Snippet (Reinforcing Values): For over [Number] years, Eksa Dental has been the trusted partner for dental professionals and students across Chile. We believe in providing not just superior equipment, like our official NSK line, but also the knowledge and support you need to excel. Your success is our priority.