Brand Tone

Elegant, Conscious, and Professional.

Brand Values

• •Health and Safety
• •Sustainability and Ethics
• •Artistry and Quality
• •Client Experience
• •Innovation

Best Practices

• •Lead with Values: Always integrate keywords like "non-toxic," "vegan," "eco-friendly," "healthy," and "conscious" into your copy. This reinforces the brand's primary differentiator.
• •Maintain an Elegant & Educated Tone: Use sophisticated and descriptive language. Instead of saying "great nails," say "flawless finish" or "impeccable artistry." Explain the *why* behind the service (e.g., "BIAB strengthens your natural nail...").
• •Focus on the "Sanctuary" Experience: Use words that evoke a sense of calm, personalization, and escape, such as "sanctuary," "private studio," "your moment," and "relaxing." This contrasts with the "factory" feel of some competitors.
• •Let the Visuals and Copy Work Together: On platforms like Instagram, keep the copy concise and let the high-quality photo do most of the talking. The text should complement the image by providing context about the technique or products used.
• •Be Consistent Across All Channels: Whether writing a website FAQ, a TikTok caption, or a Facebook post, the core values and professional, conscious tone must remain the same. This builds trust and a strong, recognizable brand identity.

Social Perception

Perceived as a high-end, specialized service for a discerning clientele, embodying expertise and high quality. It successfully targets consumers knowledgeable about nail care trends and actively seeking healthier, more sustainable beauty options.

Copy Examples

• •Strength and style, naturally. This is our signature BIAB manicure, designed to nourish and protect your natural nails while providing a flawless, long-lasting finish. Healthier nails are always in style. Book your conscious beauty moment via the link in our bio.
• •Tired of harsh chemicals and rushed manicures? Your local sanctuary for non-toxic nail care is here in Mentone. At Eko Nail Studio, we use only vegan, cruelty-free, and eco-friendly products for a beautiful result you can feel good about. Experience the difference.
• •The little details make all the difference. ✨ Watch as we create this custom floral set using only the best non-toxic gels. Artistry meets wellness. #NailArt #BIABNails #VeganNails #MelbourneNails #HealthyNails
• •Eko Nail Studio was founded on a simple belief: that beauty and wellness should coexist. We've created a private, serene space dedicated to the art of the modern manicure, using only the highest quality vegan and non-toxic products to ensure the health of your nails is our top priority.
• •Ready for your seasonal refresh? Elevate your look with our new collection of autumn-inspired, non-toxic gel polishes. As one of our valued clients, enjoy a complimentary nail strengthening treatment with your next booking. Because strong, healthy nails are the perfect foundation.