Brand Tone

Conscious & Responsible, Supportive & Inspiring, Authentic & Community-Focused, Informative & Educational, Calm & Serene

Brand Values

• •Sustainability & Eco-consciousness
• •Quality & Durability
• •Health & Well-being
• •Community & Connection
• •Authenticity & Transparency
• •Innovation

Best Practices

• •Embrace "Conscious" Language: Consistently use words like "conscious," "sustainable," "eco-friendly," "natural," "healthy," and "well-being" to reinforce core values.
• •Speak as a Fellow Practitioner: Maintain a supportive, understanding, and inspiring tone, as if speaking from one yogi to another. Share tips and insights genuinely.
• •Highlight Community & Shared Journeys: Regularly feature user stories ("Ekolovers"), teacher collaborations, and the brand's own journey to foster connection and authenticity. Use inclusive language.
• •Be Transparent About Values & Actions: Clearly communicate commitments to sustainability, quality, and social responsibility in product descriptions, "about us" sections, and social media content.
• •Maintain Visual-Verbal Harmony: Ensure that the calm, natural, and inspiring tone of the copy is consistently reflected in the brand's visual elements (photography, color palettes, design).

Social Perception

Pioneering & Trusted, High Quality & Eco-Friendly, Community-Oriented & Socially Responsible, Supportive & Knowledgeable

Copy Examples

• •Headline: Your Conscious Breath, Our Sustainable Mat. Body: Dive deeper into your practice knowing your Ekomat supports both your journey and the planet. Crafted with nature in mind, for a practice rooted in respect. #EkomatYoga #SustainablePractice
• •Headline: More Than a Mat. A Commitment. Body: Since 2008, we've believed in yoga that cares. For you, for our Earth. Join the Ekomat community and feel the difference quality and purpose make. #YogaComProposito #QualidadeEkomat
• •Headline: Find Your Flow, Naturally. Body: From your first sun salutation to your thousandth, our eco-friendly mats and accessories are here to support every moment. What's your #EkomatStory? Share it with us! #PraticaConsciente #VidaSaudavel
• •Headline: Rooted in Nature, Designed for You. Body: Experience the Ekomat difference: durable, non-toxic, and created by yogis, for yogis. Because your sacred space deserves the best. #EcoYogaBrasil #EkomatLovers
• •Headline: Breathe Easy, Practice Sustainably. Body: We handle the eco-details so you can focus on your well-being. Discover accessories that complement your conscious lifestyle. #YogaParaTodos #EkomatCuida