Brand Tone

Friendly and Approachable, Passionate and Purpose-Driven, Informative and Helpful, Positive and Uplifting, Authentic and Honest

Brand Values

• •Sustainability
• •Eco-Friendliness
• •Ethical Practices
• •Quality and Style
• •Community and Giving Back
• •Health and Well-being
• •Kindness

Best Practices

• •Embrace "Every Kind Of Happy": Infuse positivity, warmth, and a touch of joy into all communications. The brand name itself is a great reminder.
• •Lead with Purpose, Support with Facts: Clearly communicate the "why" behind EKOH – the mission for a sustainable future. Back this up with transparent information about product ingredients, sourcing, and impact.
• •Speak Like a Friend, Not Just a Brand: Use a conversational and approachable tone. Ask questions, invite dialogue, and share your passion genuinely. Address customers as part of a community.
• •Highlight Beauty and Functionality: Emphasize that sustainable choices don't mean compromising on style or effectiveness. Showcase the quality and aesthetic appeal of the products alongside their eco-credentials.
• •Be Consistently Kind and Ethical in Your Language: Reflect the brand's core value of kindness – to people, animals, and the planet – in the words you choose. Avoid overly aggressive sales tactics and focus on empowerment and shared values.

Social Perception

Trusted, Effective, Stylish and Aesthetically Pleasing, Genuinely Eco-Conscious, Making a Difference

Copy Examples

• •Headline: Happy Home, Happy Planet. ✨ Discover EKOH's joyful essentials for a naturally clean and beautifully sustainable life.
• •Social Media Post: Ready to make a simple switch with a big impact? Our Swedish Dishcloths aren't just super absorbent and biodegradable, they come in prints that'll make your kitchen smile! 🌿 What small eco-change are you proud of this week? Share below! #ekohappy #sustainableliving #everykindofhappy
• •Product Description Snippet (for refillable glass bottles): Meet your new countertop heroes! Our beautiful amber and green glass bottles are designed to be refilled and reused, again and again. Kind to your home, kinder to our Earth. Let's reduce plastic waste together, one stylish pump at a time. #EKOHclean #RefillRevolution
• •Email Subject Line: A little EKOH love for your home (and the planet!) 💚
• •About Us Snippet: We're Dawn and Richard, and like you, we believe that everyday choices can change the world. That's why we started EKOH – to bring you beautiful, effective, and truly eco-friendly essentials that make sustainable living a joy, not a chore. Join our family and let's make every kind of happy, together! #ekohstory #passionforplanet