Brand Tone

Sophisticated & Aspirational, Educational & Passionate, Personalized & Caring, Empowering, Approachable Luxury

Brand Values

• •Sustainability
• •Authenticity
• •Customer Empowerment & Confidence
• •Education
• •Personalized Service & Experience
• •Quality & Value
• •Integrity & Honesty

Best Practices

• •Emphasize Sustainability Naturally: Weave in the message of conscious consumerism and environmental responsibility without being overly preachy. Focus on the positive impact of choosing pre-loved items.
• •Use Elegant and Evocative Language: Reflect the luxury nature of the products with sophisticated vocabulary, but keep it accessible and inviting.
• •Highlight the "Feel Good" Factor: Connect the act of purchasing and wearing these items to confidence, empowerment, and personal expression, as well as the positive feeling of making a sustainable choice.
• •Maintain a Personal and Caring Voice: Even in broader communications, let the personalized attention and genuine care for the customer's experience shine through. Address the customer directly and empathetically.
• •Educate Subtly: Incorporate small educational tidbits about the value of quality craftsmanship, timeless style, or the benefits of circular fashion within product descriptions or blog content.

Social Perception

eKlozet is perceived as a reputable and trustworthy source for authenticated pre-owned luxury fashion. Customers appreciate the commitment to sustainability and the opportunity to shop high-end brands more responsibly. The founder, Tanjuria Willis, is seen as a knowledgeable and passionate advocate for sustainable fashion, which lends credibility to the brand. The personalized styling services and showroom experience are highly valued, creating a sense of exclusivity and care. The brand is also recognized for its community involvement and efforts to educate the public on eco-friendly fashion through initiatives like Atlanta Sustainable Fashion Week.

Copy Examples

• •Headline: "Invest in Style, Sustain the Future. Discover Pre-Loved Luxury at eKlozet." Body: "Indulge in timeless designer pieces with a clear conscience. At eKlozet, we curate authenticated luxury fashion that empowers your style and honors our planet. Explore iconic brands, guilt-free."
• •Social Media Post (Image: A beautifully styled flat lay of a designer bag and accessories): Caption: "Elegance that endures. ✨ Our curated collection of pre-loved luxury offers more than just style – it's a commitment to sustainable choices. Find your next treasure and join the circular fashion movement with eKlozet. #LuxuryResale #SustainableStyle #eKlozetFinds"
• •Email Subject Line: "Your Closet, Reimagined. The eKlozet Experience Awaits." Body Snippet: "Ready to unlock a wardrobe that truly reflects you? Our personal styling services and by-appointment showroom offer a unique journey into the world of sustainable luxury. Let us help you discover pieces that exude confidence and align with your values."
• •Website Banner Text: "eKlozet: Where Luxury Meets Longevity. Shop Authenticated Pre-Owned Designer Fashion." Sub-text: "Experience personalized styling and the joy of conscious consumerism. Because looking good and feeling good should go hand-in-hand with doing good."
• •Promotional Copy for a Styling Service: Headline: "Unlock Your Signature Style, Sustainably." Body: "More than just clothes, it's about the energy they bring. Our expert stylists at eKlozet help you curate a wardrobe that empowers your confidence and productivity, all while making environmentally conscious choices. Book your complimentary consultation today."