Brand Tone

Empathetic & Supportive, Vulnerable & Honest, Inspirational & Hopeful, Direct & Unfiltered, Community-Focused

Brand Values

• •Authenticity: Being true to oneself, embracing imperfections, and sharing honestly. This is the cornerstone of the brand.
• •Resilience & Recovery: Overcoming adversity, particularly related to mental health and addiction. The brand is deeply rooted in Strano's 'Strongly Sober' journey.
• •Mental Wellness: Openly discussing and advocating for mental health awareness and support. Phrases like 'You Are Not Alone' are prominent.
• •Kindness & Positivity: Encouraging compassion, joy, and a positive outlook.
• •Community Support: Fostering a sense of belonging and mutual support. The brand narrative often emphasizes shared human experiences.

Best Practices

• •Embrace Vulnerability (Authentically): Continue to share genuine stories and struggles, but always with a constructive or hopeful takeaway. Avoid performative vulnerability; audiences can sense insincerity.
• •Prioritize Empathetic Language: Use words that convey understanding, support, and connection. Actively listen to the community and reflect their experiences (where appropriate) in your messaging.
• •Maintain Hope and Inspiration: Even when discussing difficult topics, ensure the overarching message is one of hope, resilience, and the possibility of positive change.
• •Be Consistent Across Platforms: While the format may change (e.g., TikTok vs. email), the core tone and values should remain consistent. Develop a brand voice guide that outlines key phrases and a 'do's and don'ts' list for communication.
• •Engage Directly and Honestly: When responding to comments or messages (both positive and negative), do so in a way that reflects the brand's values of honesty and respect. Address concerns or criticisms transparently when appropriate, reinforcing the 'abruptly authentic' commitment.

Social Perception

The perception of the brand is almost entirely filtered through the public's perception of Hollie Strano. Her life events are inextricably woven into the brand's narrative and how it is received.

Copy Examples

• •Instagram Post (Image: A person wearing an 'Abruptly Authentic' t-shirt, looking thoughtfully into the distance): 'Some days are about strength. Some days are about simply showing up. And every day is about being unapologetically YOU. Embrace your journey, a step at a time. #AbruptlyAuthentic #PerfectlyImperfect #YouAreNotAlone'
• •Facebook Ad (Video: Short clips of diverse people smiling, intercut with product shots and ending with Hollie Strano speaking directly to the camera): 'Life isn't always smooth, but our stories connect us. Abruptly Authentic is more than apparel; it's a reminder that it's okay to be real, to struggle, and to find strength in vulnerability. Join our community. Wear your story. #AbruptlyAuthentic #MentalWellness #ChooseJoy #StronglySober'
• •Product Description (for a 'Be Kind' mug): 'Start your day with a sip of kindness. This mug isn't just for your favorite brew; it's a small, daily reminder of the big impact a little compassion can have – for others, and for yourself. Be kind, be you, be abruptly authentic. #BeKind #MorningMotivation #AbruptlyAuthentic'
• •TikTok Video Script (Hollie Strano, casual and direct-to-camera): 'Hey everyone. Just wanted to say, if you're feeling it today – the pressure, the doubt, whatever it is – you're not alone. That’s what Abruptly Authentic is all about. It’s okay not to be okay, and it's powerful to own your truth. Keep going. #AbruptlyAuthentic #MentalHealthMatters #RealTalk #StrongerTogether'
• •Email Newsletter Snippet (Subject: It's Okay to Be Perfectly Imperfect): 'This week, let's embrace the beauty of our imperfections. At Abruptly Authentic, we believe that true strength lies in our willingness to be vulnerable and real. Our latest collection is inspired by this journey – yours and ours. Because being authentic means showing up, flaws and all. Discover pieces that speak to your story.'