Brand Tone

enthusiastic, community-focused, and trustworthy

Brand Values

• •Trust
• •Community
• •Access
• •Development
• •Customer Care
• •Quality
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document EKICKS' tone (enthusiastic, community-focused, trustworthy), core values, and key messaging points. Include examples of "do's and don'ts" for language and style. This guide should be the go-to resource for anyone creating content.
• •Prioritize Authenticity & Trust in Messaging: Consistently reiterate the commitment to 100% authentic products and the verification process. Use clear, straightforward language when discussing guarantees, returns, and customer support to build and maintain trust.
• •Foster Community Through Language: Use inclusive language ("our community," "fellow enthusiasts," "join us"). Encourage interaction by asking questions, inviting user-generated content, and highlighting community members or stories when possible.
• •Speak the Sneaker Language (Authentically): While being accessible, incorporate relevant sneaker terminology naturally to show expertise and connect with enthusiasts. Avoid forced slang but demonstrate an understanding of sneaker culture. Reference the passion behind collecting.
• •Maintain Consistency Across All Channels: Ensure the tone of voice is consistent whether it's on the website, social media posts, email marketing, or customer service interactions. Regular audits of content across platforms can help maintain this consistency.

Social Perception

a dedicated platform for authentic, limited-edition sneakers within the European market. They are seen as part of the growing streetwear community that values exclusivity and genuine products.

Copy Examples

• •Headline: Beyond the Hype. Real Kicks. Real Community. Body: At EKICKS, it's more than just sneakers – it's a shared passion. We bring you 100% authentic, grail-status kicks, backed by a team that lives and breathes sneaker culture. Join the EKICKS family and step up your collection. #EKICKS #AuthenticSneakers #SneakerCommunity
• •Headline: Your Hunt for Holy Grails Ends Here. Body: Tired of searching for those elusive limited editions? EKICKS offers verified authentic sneakers and streetwear, delivered with the trust and care you deserve. Secure payments, easy returns, and a team ready to help. What will be your next cop? #LimitedEdition #Streetwear #EKICKSTrust
• •Headline: EKICKS: Built by Collectors, For Collectors. Body: We get it. The thrill of the find, the joy of the unboxing. That’s why EKICKS was born – to make rare and authentic sneakers accessible to fellow enthusiasts. Explore our curated collection and fuel your passion with confidence. #Sneakerhead #CollectibleKicks #PassionForSneakers
• •Headline: More Than a Store, We're Your Sneaker Source. Body: From the latest drops to timeless classics, EKICKS is your trusted partner in the sneaker game. We guarantee authenticity and are committed to building a community where style and passion connect. Got questions? Our team is here for you! #EKICKSCommunity #TrustedSource #StreetStyleEurope
• •Headline: Level Up Your Look with EKICKS. Authenticity Guaranteed. Body: Discover exclusive sneakers and apparel that define your style. At EKICKS, every item is meticulously verified, so you can shop with complete peace of mind. Join our community of fashion enthusiasts today! #GenuineOrNothing #EKICKSStyle #StreetwearFashion