Brand Tone

Empowering & Story-driven, Passionate & Authentic, Accessible & Educational, Modern & Innovative, Conscious & Responsible

Brand Values

• •Female Empowerment/Visibility
• •Authenticity & Storytelling
• •Quality & Terroir
• •Sustainability & Responsibility
• •Innovation
• •Accessibility & Sharing

Best Practices

• •Champion the "Her": Always bring the focus back to the women winemakers. Use empowering language, highlight their expertise, tell their individual stories, and ensure their presence is felt in all communications.
• •Lead with Storytelling: Frame product descriptions, social media posts, and even transactional emails around the narrative of the winemaker, the vineyard, or the unique qualities of the wine that stem from her approach.
• •Be Passionate but Approachable: Convey a genuine love and enthusiasm for the wines and the mission, but avoid overly technical jargon unless explained. Make the world of wine feel inclusive and inviting.
• •Emphasize Authenticity and Transparency: Highlight the real stories, the sustainable practices, and the direct connection to the winemaker. Be open about the journey and the values driving the brand.
• •Innovate in Communication: Just as the audio tag is innovative, let that spirit infuse the copy. Use engaging questions, modern vernacular where appropriate (especially on platforms like TikTok and Instagram), and encourage interaction and discovery.

Social Perception

Innovative & Purpose-Driven, High-Quality & Authentic, Engaging & Modern, Respected by Industry & Consumers

Copy Examples

• •Headline: Beyond the Label: Hear Her Story. Body: Ekhi isn't just wine; it's a voice. Scan the tag and listen as the woman winemaker herself shares the passion, terroir, and tale behind the bottle in your hand. Discover wines with a soul. #EkhiWine #WomenInWine #HerStoryHerWine
• •Headline: Taste the Revolution. Crafted by Her. Body: We're changing the narrative, one exceptional cuvée at a time. Ekhi brings you unique wines from the talented hands of French women winemakers. Support the movement. Savor the difference. #VinDeVigneronne #EmpoweredSips #Ekhi
• •Headline: More Than Organic. It's a Commitment. Body: From vine to your glass, our winemakers pour their heart into sustainable, organic, and biodynamic practices. With Ekhi, you're choosing exceptional taste that respects the earth – and celebrates the women who nurture it. #SustainableWine #OrganicChoice #EkhiValues
• •Headline: Uncork a Conversation. Meet Your Winemaker. Body: Ever wondered about the artist behind your favorite wine? Ekhi connects you. Each bottle features the portrait and story of an inspiring French woman winemaker. It’s time to get personal with your wine. #MeetTheMaker #EkhiExperience #FrenchWine
• •Headline: This Isn't Your Grandfather's Wine Club. (Unless He’s Really Cool). Body: Ekhi is for the curious, the conscious, the connoisseur who craves connection. Discover exceptional wines from France's leading ladies of the vine. Join us and explore a new world of flavor and stories. #EkhiWine #ModernWine #FemaleForward