Brand Tone

Positive, uplifting, and authentic. The tone should reflect a sense of wellbeing, mindfulness, and connection.

Brand Values

• •Wellbeing
• •Mindfulness
• •Connection (with nature and social life)
• •Spontaneity
• •Authenticity
• •Giving Back
• •Positivity

Best Practices

• •Use uplifting and positive language to resonate with the brand's energy.
• •Highlight the connection between art, wellbeing, and mindfulness.
• •Incorporate themes of nature, social connection, and spirituality where appropriate.
• •Emphasize the artist's authenticity and spontaneity in her creative process.
• •Showcase the brand's commitment to 'giving back' and its positive impact on society.

Social Perception

The brand is perceived as positive, uplifting, and dedicated to sharing wellbeing through art. It is associated with mindfulness, connection, and authenticity.

Copy Examples

• •"Spreading Good Energy & Positive Vibes through art. Join me on a journey of creativity and mindfulness!"
• •"During the pandemic, 'Art From Within' was my gift to you – a daily dose of art to nurture wellbeing."
• •"Explore the bonds between social life, nature, and spirituality through my art. Let's connect!"
• •"Embrace spontaneity and find beauty in life's randomness. Discover my latest collection!"
• •"Sharing art to inspire wellbeing and spark joy. Join my workshops and unlock your creative potential!"