Brand Tone

Authentic, wholesome, educational, simple, direct, grounded, personal, transparent, approachable, informative, and deeply connected to nature.

Brand Values

• •Sustainability and Environmental Responsibility
• •Quality over Quantity
• •Local Sourcing and Community
• •Health and Wellness

Best Practices

• •Always lead with the 'why': Connect products to the core values of natural wellness and sustainability.
• •Use storytelling: Weave in the brand's origin story and process to create authentic connections.
• •Emphasize 'local' and 'handcrafted': Consistently use terms like "Denver-made," "Colorado ingredients," "small-batch," and "artisan."
• •Be transparent about ingredients: Explain why certain ingredients are used to educate consumers and build trust.
• •Maintain a consistent visual and textual voice: Match the wholesome, earthy, and rustic visual style with approachable, warm, and community-oriented copy across all platforms.

Social Perception

Perceived as a genuine, high-quality, and trustworthy local artisan business, providing natural and effective skincare products, with strong credibility from community affiliations.

Copy Examples

• •From our garden to your shower. ✨ Meet Midnight Mountain. We’ve handcrafted this luxurious bar with creamy coconut milk, calming lavender, and a surprising hint of warm black pepper essential oil. It’s a beautiful bar that’s even better for your skin. Good for your body, good for the earth. Now available on the website (link in bio!) and at the City Park Farmers Market this Saturday! #EJsFarmCrafted #ArtisanSoap #DenverLocal #NaturalSkincare #FarmToSkin
• •Natural Soap, Made in Your Neighborhood. Tired of harsh chemicals and mystery ingredients in your skincare? At EJ's Farm-Crafted, we believe what you put ON your body is as important as what you put IN it. We use ingredients from our own urban Denver farm and other local sources to create small-batch artisan soaps that nourish your skin naturally. Shop our collection and feel the difference. 🌿
• •Small Batches, Big Heart. Farm-Crafted Soaps Made with Fresh, Local Ingredients. Good for Your Body, Good for the Earth.
• •Mountain Mint Lip Balm: Conquer dry lips with the refreshing power of the Rockies. Our Mountain Mint Lip Balm is crafted with a nourishing blend of natural butters and oils, infused with peppermint essential oil for a cool, invigorating feel. We make it right here on our Denver farm to ensure every single tube is perfect. No synthetic fragrances, no harsh additives. Just pure, handcrafted goodness.
• •Looking for a thoughtful, handcrafted gift? Our artisan soap sets from EJ's Farm-Crafted are made with love in Denver, CO. Using locally sourced and garden-grown ingredients, they are a beautiful way to say you care. #HandmadeGift #NaturalBeauty #SupportLocal #SustainableLiving #Denver