Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Authentic and Genuine, Value-Oriented

Brand Values

• •Craftsmanship
• •Uniqueness
• •Customer Satisfaction
• •Affordability
• •Passion

Best Practices

• •Always Emphasize "Handmade" and "Unique": These are core differentiators. Weave them naturally into product descriptions, social media posts, and all communications.
• •Maintain a Friendly, Conversational Voice: Address your audience directly (using "you," "your"). Use positive language and express enthusiasm for your products. Emojis can be used appropriately on social media to enhance this.
• •Highlight "Affordable Luxury": Clearly communicate the value proposition. It's not just cheap; it's quality and uniqueness made accessible.
• •Share the Passion: Let your love for jewellery making shine through. Brief mentions of the care, attention to detail, or inspiration behind pieces can resonate with customers.
• •Be Authentic and Transparent: As a small business, authenticity is key. Share glimpses behind the scenes (if comfortable), talk about your craft, and engage genuinely with your audience.

Social Perception

Appreciation for Handmade Quality, Attraction to Unique Designs, Positive Engagement, Small Business Appeal, Value Seekers

Copy Examples

• •✨ Sparkle with something new! ✨ Our latest collection of handmade gemstone bracelets has just landed. Each piece is crafted with love and designed to be as unique as you are. Discover your new favourite today and enjoy a little affordable luxury! #HandmadeJewellery #UniqueDesigns #EandJJewellery #GemstoneBracelets #AffordableLuxury
• •Looking for that perfect, heartfelt gift? 🎁 Or maybe a little treat for yourself? At E&J Jewellery, we pour passion into every handmade piece, creating unique designs you won't find anywhere else. Beautiful, high-quality jewellery that tells a story. Shop now – link in bio! #EandJJewelleryUK #HandmadeWithLove #UniqueGifts #ShopSmallUK
• •Welcome to E&J Jewellery UK Ltd – where passion meets craftsmanship. We believe everyone deserves to wear jewellery that makes them feel special. That's why we lovingly handcraft each unique piece, offering you affordable luxury and designs that shine. Explore our collections and find something truly yours.
• •Obsessed with how this crystal catches the light! 😍 Each one is handmade with so much care. Want to add some unique sparkle to your day? #HandmadeSparkle #CrystalJewellery #EandJJewellery #UniqueFinds #SmallBusinessLove
• •Hello [Customer Name], just a little something to brighten your week! For a limited time, enjoy [Discount Percentage]% off our entire range of handmade jewellery. It's the perfect opportunity to own a unique E&J piece, crafted with love and designed to stand out. Treat yourself or someone special to affordable luxury that’s truly one-of-a-kind. Shop the sale now: [Link]