Brand Tone

Helpful & Advisory, Customer-centric, Quality-conscious, Professional & Trustworthy

Brand Values

• •Quality
• •Design
• •Customer Satisfaction
• •Transparency
• •Commitment
• •Value (Competitive Prices)

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (e.g., helpful, sophisticated, warm), personality traits, common vocabulary, and things to avoid. Share this with everyone who writes for the brand.
• •Understand Your Audience: Tailor the language and level of detail to resonate with the target Brazilian consumer interested in home decor. Use language that is clear, inviting, and relatable.
• •Prioritize Clarity and Helpfulness: Especially for furniture and decor, provide clear, detailed descriptions. Anticipate customer questions and answer them proactively in your copy (e.g., dimensions, materials, care instructions).
• •Infuse Values into Messaging: Consistently weave in the brand's core values like quality, design, and customer satisfaction into product descriptions, blog posts, and any customer communication.
• •Review and Refine: Regularly review all copy across platforms (website, emails, any future social media) to ensure it aligns with the defined brand tone and values. Get feedback and make adjustments as needed.

Social Perception

Customer perception is shaped by all interactions with a brand, including advertisements, product quality, and customer service.

Copy Examples

• •Homepage Banner: Transform your house into a home. Discover high-quality furniture and decor at Loja Decoro, designed for your comfort and style. Enjoy 10% off your first order!
• •Product Description (e.g., for a sofa): More than just a sofa, it's the future centerpiece of your family moments. Crafted with premium materials and a design that blends elegance with coziness. Questions? Our team is ready to help you choose the perfect piece for your space.
• •Blog Post Promotion: Struggling with a small space? Our latest blog post is packed with expert tips to help you maximize every inch with style and functionality. Read now and get inspired with Loja Decoro!
• •About Us Snippet for Social Media (if established): At Loja Decoro, we believe your home should be your sanctuary. That's why we're committed to bringing you exceptional furniture and decor, combining quality craftsmanship with fair prices and dedicated customer service. Let us help you create a space you love.
• •Post-Purchase Email: Thank you for choosing Loja Decoro! We're excited for you to receive your new [Product Name] and hope it brings more beauty and comfort to your home. Track your order here: [Link]. We're here if you need anything: [Customer Service Link].