Brand Tone

friendly, empowering, and practical. It's also aspirational yet accessible

Brand Values

• •Quality
• •Innovation
• •Customer Commitment/Empowerment
• •Sustainability
• •Passion
• •Functionality & Practicality
• •Mexican Pride

Best Practices

• •Create a Brand Voice Guide: Document the key attributes of your brand tone (e.g., friendly, empowering, practical, aspirational), along with do's and don'ts for language, vocabulary, and style. Share this with anyone creating content.
• •Focus on the Customer's Achievement: Frame copy around the customer's ability to transform their space and the satisfaction of assembling the furniture themselves. Use words like "you," "your," "create," "design," "achieve."
• •Keep it Clear and Simple: Since the products involve assembly, ensure instructions and product descriptions are straightforward, easy to understand, and avoid overly technical jargon. The copy should reflect this simplicity and helpfulness.
• •Be Authentic and Relatable: Use language that resonates with everyday home life and aspirations. Share customer stories or user-generated content (with permission) to build community and trust. Maintain the "proudly Mexican" identity where appropriate.
• •Maintain Consistency Across All Channels: Whether it's a website banner, a social media post, an email newsletter, or a product description, the tone should feel harmonious. Regularly review content across platforms to ensure alignment.

Social Perception

modern and stylish, offering practical solutions for home furnishing. The "do-it-yourself" aspect is central and likely appeals to a hands-on audience or those seeking affordable, modern furniture. The "Made in Mexico" aspect likely resonates positively with the local market.

Copy Examples

• •Headline: Your Dream Space, Assembled by You. Body: Unbox, assemble, and adore! Our easy-to-build furniture makes transforming your home simple and satisfying. Get started on your next favorite room today! Call to Action: Shop Now & Build Your Vibe!
• •Headline: Modern Style, Effortless Assembly. Body: Who said chic can't be easy? Discover our latest collection of stunning, ready-to-assemble furniture designed for your life. Quality you can see, simplicity you’ll love. Call to Action: Explore New Arrivals!
• •Headline: From Box to Beautiful: Your Home, Reimagined. Body: It’s more than just furniture; it’s the pride of creating a space that’s uniquely yours. Ármalo desde casa brings you stylish, functional pieces that are a joy to build. Call to Action: Find Your Perfect Piece!
• •Headline: Small Space? Big Possibilities! Body: Don’t let limited room cramp your style. Our smart, space-saving furniture is designed to maximize every inch, beautifully. Assemble your clever solution this weekend! Call to Action: Discover Space-Saving Designs!
• •Headline: Quality Craftsmanship, Ready for Your Touch. Body: Proudly Mexican, designed for you. Experience the satisfaction of assembling high-quality, durable furniture that brings your vision to life. Your home, your hands, our design. Call to Action: Learn More About Our Process!