Brand Tone

authentic, grounded, and approachable. It probably leans towards being informative and transparent about its products. Depending on the specific content, it could also incorporate elements of being stylish yet accessible, and possibly community-oriented if they emphasize local production or ethical sourcing

Brand Values

• •Craftsmanship/Quality
• •Authenticity
• •Accessibility
• •Conscious Consumption (Potentially)
• •Style with Substance

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., authentic, approachable, clear, inspiring), "words we use," and "words we avoid." Share this with anyone creating content.
• •Focus on "Show, Don't Just Tell": Instead of saying "we value quality," describe the materials, the stitching, or the design process that demonstrates quality. For "Hecho Ropa," this means highlighting the "making" aspect.
• •Speak to Your Audience Like a Friend (but a knowledgeable one): Use clear, straightforward language. Avoid overly technical jargon unless explaining a specific benefit. Be warm and inviting.
• •Be Consistent Across All Platforms: While the format changes (e.g., TikTok vs. email), the core tone should remain recognizable. Adapt the expression of the tone to the platform's norms.
• •Read Aloud and Review: Before publishing, read copy aloud to catch awkward phrasing or a tone that feels off-brand. If possible, have a second person review it against the brand voice guidelines.

Social Perception

Customers likely perceive Hecho Ropa as a source for unique or thoughtfully made clothing items that may offer an alternative to mass-produced fast fashion. They might appreciate the transparency or story behind the products. The perception could be that of a small to medium-sized business that is passionate about its offerings

Copy Examples

• •Instagram Post Caption: "Discover the story behind your style. Our latest collection is crafted with care, designed for your everyday. ✨ #HechoRopa #MadeWithIntention #ConsciousFashion"
• •Website Product Description Snippet: "More than just a garment, it's a piece of our passion. This [Product Name] is thoughtfully made using [Material/Technique], ensuring comfort and style that lasts."
• •Facebook Ad Headline: "Hecho Ropa: Clothing Made to Live In." Body: "Experience the difference of well-crafted apparel. Shop our new arrivals and find pieces you'll love for seasons to come."
• •TikTok Video Concept/Script Idea: Visual: Quick cuts showing the detail of a garment, someone comfortably wearing it in a daily setting. Voiceover/Text Overlay: "Feel the difference. Wear the story. This is Hecho Ropa. #HechoConAmor #StyleThatSpeaks"
• •Email Newsletter Subject Line: "Crafted for You: Explore New Arrivals at Hecho Ropa" Body Snippet: "At Hecho Ropa, we believe in clothing that’s as authentic as you are. Dive into our latest collection, featuring pieces designed with passion and made for real life."