Brand Tone

Empowering, Supportive, Educational, Informative, Caring, Compassionate, Authentic, Transparent, and Holistic

Brand Values

• •Empowerment
• •Health & Well-being
• •Natural Beauty & Authenticity
• •Quality & Efficacy
• •Education & Knowledge Sharing
• •Community & Support
• •Personalization
• •Transparency & Sustainability

Best Practices

• •Break down complex information ("no fluff, no confusion").
• •Reference the supportive aspect of the brand, reminding customers they are not alone.
• •Reflect the brand's commitment to quality ingredients and ethical practices (cruelty-free, sustainable packaging) in the copy.
• •Maintain a balance between empowerment and empathy in messaging.
• •Highlight the 'science-backed' approach to build credibility and trust.

Social Perception

Credible, Trustworthy, Supportive, Empathetic, and Focused on Providing Validated Solutions for PCOS-related Issues.

Copy Examples

• •Reclaim your glow with our science-backed solutions for PCOS. You're not alone on this journey!
• •Say goodbye to unwanted hair with our At-Home IPL device. Confidence is just a treatment away.
• •Nurture your skin and your health with our transparent and cruelty-free formulas. Your well-being is our priority.
• •Unlock your natural beauty with our personalized skincare routines. Let's celebrate your uniqueness!
• •Join our community of women who understand what you're going through. Together, we thrive!