Tono de Marca

Intellectual, innovative, and minimalist.

Valores de Marca

• •Sustainability as a Primary Mission
• •Innovation through Research
• •Transparency and Education
• •Purpose over Profit
• •Aesthetic and Conceptual Integrity

Mejores Prácticas

• •Prioritize Education over Selling: In all copy, the primary goal should be to inform and educate the audience about the 'why' and 'how' behind the products. The sale is a byproduct of the audience buying into the mission.
• •Maintain a Precise and Intentional Vocabulary: Use terms like 'research,' 'process,' 'materiality,' 'circularity,' and 'upcycling' consistently. Avoid generic marketing buzzwords like 'eco-friendly' or 'green' in favor of more specific, scientific descriptions.
• •Let the Visuals and Materials Speak: Keep copy concise and minimalist. The high-quality photography and the intrinsic beauty of the materials should do most of the talking. The text is there to provide context and intellectual depth, not to create hype.
• •Use Storytelling to Detail the Process: Frame every product and project as a story of transformation. Detail its origin as waste, the research and innovation applied to it, and its new purpose. This narrative reinforces the brand's core values.
• •Foster a Sense of Community and Mission: Use inclusive language ('Join our mission,' 'we explore,' 'let's build') to invite the audience to be part of a movement. Position the brand not just as a studio, but as a platform for a larger cause.

Percepción Social

Niche and Specialized, Authoritative and Credible, Artistic and Experimental

Ejemplos de Copy

• •Introducing 'Second Hue.' A study in transformation. We researched the molecular degradation of reclaimed textiles to develop a new composite that is both structurally sound and aesthetically unique. Each piece is a testament to the hidden potential within discarded materials. Explore the process. #eiStudio #MaterialCircularity #UpcycledDesign #SustainableInnovation
• •mono-ism: A Singular Material Study. The mono-ism series challenges the conventional lifecycle of single-use plastics. Through a process of thermal reforming and pressure bonding, we have created a monolithic material with a new purpose. This object is not just a product; it is a physical manifestation of our research into material circularity. Designed to be infinitely recyclable within its own material stream.
• •Research is the Genesis of Design. At ei studio, we don't start with a product; we start with a question: what is the future of this material? Our studio is a laboratory for circularity, where we conduct deep research into the properties of regenerative and upcycled materials. By understanding their essence, we can design innovative solutions that extend their life and add new value, driving a sustainable future.
• •Join Us in Redefining Material Value. This month, ei studio is proud to announce our participation in the [Design Week/Exhibition Name]. We will be showcasing 'Pastel in Progress,' a project that explores the use of bio-sludge from water treatment facilities as a pigment and binding agent. We invite you to witness how industrial byproducts can be transformed into objects of beauty and function. Join our mission and be part of the conversation.
• •The Future of Design is Circular. Is Your Practice Ready? ei studio is leading the charge in material circularity. We collaborate with architects, designers, and brands to integrate sustainable, upcycled materials into their projects. Discover our research, explore our materials, and learn how to join our mission for a waste-free design world. Learn More