Brand Tone

Educational and Informative, Trustworthy and Transparent, Caring and Empathetic, Quality-focused and Scientific, Natural and Pure, Direct and Honest (No-Hype)

Brand Values

• •Quality
• •Transparency
• •Education
• •Natural & Organic Principles
• •Customer Wellbeing
• •Authenticity & Honesty
• •Sustainability/Environmental Responsibility
• •Accessibility/Affordability

Best Practices

• •Prioritize Education Over Hard Selling: Focus on providing valuable information, explaining the science (simply), and detailing the benefits rather than just pushing for a sale. Let the quality and transparency of the product speak for itself.
• •Maintain Honesty and Avoid Exaggeration: Stick to provable claims and be upfront about what CBD can and cannot do. Phrases like "we don't promise miracles" reinforce this.
• •Emphasize Quality and Purity Consistently: Regularly mention organic sourcing, CO2 extraction, third-party testing, and natural ingredients in product descriptions, blog posts, and social media.
• •Use Clear, Accessible Language: While referencing science, avoid overly technical jargon. The goal is to make information understandable for the average consumer seeking wellness solutions.
• •Infuse a Caring and Supportive Voice: Write with empathy, acknowledging the customer's desire for better health and wellbeing. Position the brand as a knowledgeable and trustworthy partner on their wellness journey.

Social Perception

Positive for Quality and Effectiveness, Trusted for Transparency, Appreciated for Customer Service, Seen as Mid-Range but Good Value, Eco-conscious Appeal

Copy Examples

• •Headline: Discover the Science of Calm. Our CBD is more than just natural – it's backed by research for genuine peace of mind. Body: At Eir Health, we believe in transparency, not trends. Explore our third-party tested CBD oils, crafted from organically grown European hemp, and understand exactly what you're putting into your body. Learn more on our CBD Journal.
• •Headline: Your Journey to Better Sleep Starts with Understanding. Body: We don't make magical claims. Instead, we offer high-quality, natural CBD formulations like our NO.10 Better Sleep oil, blended with ingredients like melatonin, based on scientific insights. Quality ingredients, honest information, real results.
• •Headline: Pure, Potent, and Transparently Sourced. That's the Eir Health Promise. Body: From our organic Polish hemp farms to your home, we control every step. Our CO2 extraction ensures purity, and our readily available lab reports confirm it. Experience the Eir Health difference – quality CBD you can trust.
• •Headline: More Than Just CBD. It's a Commitment to Your Wellbeing. Body: We're passionate about providing natural solutions that genuinely improve your quality of life. Our range of CBD oils and supplements is designed with care, using only the best organic ingredients. Because you deserve to feel your best, naturally.
• •Headline: Cut Through the Hype. Get the CBD Facts. Body: The world of CBD can be confusing. At Eir Health, our goal is to empower you with knowledge. We provide clear, research-backed information about our products and their benefits, so you can make informed choices for your health. Explore our educational resources.