Brand Tone

Trustworthy & Transparent, Healthy & Wholesome, Supportive & Encouraging, Premium & Quality-Focused, Approachable & Natural

Brand Values

• •Purity
• •Quality
• •Health & Wellness
• •Transparency
• •Naturalness
• •Sustainability (implied)
• •Customer-centricity (implied)

Best Practices

• •Prioritize "Clean" Language: Consistently use words like "pure," "clean," "natural," "grass-fed," "New Zealand," and "no artificial..." across all communications. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Maintain a Supportive & Positive Voice: Frame messages in an encouraging and positive light. Focus on the benefits and how PurWhey helps customers achieve their health and wellness goals rather than using fear-based tactics.
• •Emphasize Transparency: Be open about sourcing, ingredients, and processes. If addressing concerns or questions, do so honestly and directly, reinforcing the brand's commitment to trustworthiness.
• •Show, Don't Just Tell: Use high-quality visuals (like those on their current site and Instagram) that reflect the brand's natural, clean, and wholesome values. Feature recipes, the New Zealand landscape (if possible and authentic), and happy, healthy individuals.
• •Develop a Style Guide: Create a simple internal style guide that outlines key brand messages, approved terminology, tone of voice examples (do's and don'ts), and visual guidelines. This ensures everyone creating content (website copy, social media, customer service) is aligned.

Social Perception

PurWhey is generally perceived as a high-quality, trustworthy brand by those who have used or encountered it. It's seen as a "cleaner" alternative to many mass-market whey proteins, appealing to individuals who are careful about ingredients, artificial sweeteners, and sourcing. The "New Zealand Grass-Fed" aspect carries positive connotations of quality, purity, and higher animal welfare standards for many consumers. It's likely viewed as a premium product, and customers seem willing to pay a bit more for its perceived benefits and quality. The brand is appreciated for its focus on unflavored or naturally flavored options, offering versatility.

Copy Examples

• •Headline: Fuel Your Purity. Fuel Your Performance. Body: Tired of hidden ingredients and artificial aftertastes? PurWhey delivers 100% New Zealand Grass-Fed Whey Protein. Nothing artificial, just pure power to help you recover stronger and live cleaner. Taste the difference purity makes. Call to Action: Discover Clean Protein
• •Social Media Post: Image: A vibrant smoothie bowl made with PurWhey. Text: Start your day the PurWhey! ✨ Our New Zealand Grass-Fed Whey blends seamlessly into your favorite smoothies, giving you that clean protein boost without any nasties. What’s your go-to PurWhey recipe? Share below! #PurWhey #CleanEating #GrassFed #NZMade #HealthyHabits Call to Action: Shop Now & Blend a Better You
• •Product Description Snippet (for an unflavored option): The perfect blank canvas for your nutritional masterpiece. PurWhey’s Unflavored Grass-Fed Whey offers pure, unadulterated protein power from New Zealand. Add it to anything – shakes, baking, oats – for a clean protein hit without altering your desired taste. Just pure, high-quality whey, as nature intended.
• •Email Subject Line: Tired of Compromising on Your Protein? Email Body Snippet: We believe you shouldn't have to. PurWhey is crafted from the milk of New Zealand grass-fed cows, ensuring a pure, clean protein free from artificial sweeteners, flavors, and colors. It's the simple, honest fuel your body deserves. Experience the clean difference. Call to Action: Learn More About Our Purity Promise
• •Ad Copy (Short & Punchy): Headline: PurWhey: Simply Pure. Simply Effective. Body: New Zealand Grass-Fed Whey. No artificial anything. Just results. Call to Action: Get Yours Today!