Brand Tone

Friendly and Approachable, Authentic and Relatable, Helpful and Encouraging, Enthusiastic and Passionate, Community-Oriented

Brand Values

• •Simplicity (Einfach)
• •Deliciousness (Lecker)
• •Authenticity
• •Reliability and Trust
• •Community and Connection
• •Creativity
• •Joy

Best Practices

• •Prioritize 'Einfach': Keep language clear, direct, and accessible. Explain steps simply. Emphasize the ease and straightforward nature of recipes and products.
• •Channel Steffi's Authentic Voice: Incorporate her characteristic warmth, enthusiasm, and friendly greetings. A touch of Swabian dialect (especially in video content or more informal posts) can enhance authenticity where appropriate for the audience.
• •Highlight 'Lecker' and the Joy of Food: Use descriptive, positive, and appetizing language to talk about food. Focus on the enjoyment of both the making and eating process.
• •Nurture the Community: Address the audience directly and inclusively (e.g., 'my dears,' 'our community'). Encourage interaction, ask questions, and respond to comments to foster a sense of belonging.
• •Be Consistently Helpful and Reliable: Position the brand as a trusted guide. Ensure all shared information (recipes, tips) is accurate, tested, and aims to help the audience achieve successful and enjoyable results.

Social Perception

Trusted and Reliable, Warm and Engaging Personality, Inspirational and Accessible, High-Quality Content, Strong Sense of Community

Copy Examples

• •Instagram Post (Recipe Teaser): Hello my food lovers! 👋 Get ready for a treat that’s truly 'einfach lecker'! My new [Recipe Name] is incredibly simple to whip up and tastes like a little piece of heaven. Perfect for sharing (or not 😉). Find the full recipe on my blog – link in bio! Happy baking! Eure Steffi 💕 #EinfachLeckerBySteffi #SimpleBaking #HomeMadeJoy #DeliciousAndEasy #SwabianTouch
• •Facebook Community Engagement Post: What's your go-to 'einfach lecker' comfort food when you need a little pick-me-up? 🍲❤️ I'm always so inspired by our amazing community's ideas! Share your favorites in the comments below – who knows, it might be the star of an upcoming video! Let's share the foodie love! #EinfachLeckerCommunity #ComfortFood #RecipeShare #SteffiLovesFood #GetCooking
• •TikTok Video Opening (Energetic & Friendly, with a hint of Swabian): Hey folks, Steffi here! You want something super quick, super easy, and oh-so-tasty? Then you NEED to try my [Recipe Name]! Seriously, 'oifach legger' and ready in no time. Let’s get to it!
• •Website Recipe Introduction: Welcome to my kitchen! Today, we’re diving into a recipe that’s close to my heart: [Recipe Name]. It’s the epitome of 'einfach lecker' – simple ingredients, straightforward steps, and a result that will have everyone asking for seconds. I firmly believe that the best meals are often the easiest, and this dish is a perfect example. Let's create some delicious memories together!
• •Email Newsletter Snippet (Promoting a new baking tool): Tired of [Common Baking Problem]? Our new [Product Name] from the Einfach Lecker shop is here to make your baking life so much simpler! ✨ I’ve been using it non-stop because it [Key Benefit, e.g., ensures even baking every time], helping you achieve those 'einfach lecker' results with ease. Click here to make your kitchen time even more joyful!