Brand Tone

Approachable and Friendly, Inspirational and Positive, Authentic and Relatable, Feminine and Stylish, Helpful and Informative

Brand Values

• •Self-Expression
• •Authenticity
• •Joy and Positivity
• •Community
• •Accessible Style

Best Practices

• •Speak Like a Friend, Write Like a Guide: Maintain Beatrice's approachable, friendly, and personal voice. Address the audience directly ("you," "we") and share insights as if offering advice to a trusted friend, but with the confidence of a knowledgeable guide in fashion and lifestyle.
• •Embrace Positivity and Inspiration: Ensure copy is uplifting and encouraging. Focus on how products or style can bring joy, confidence, and self-expression. Avoid overly critical or negative language.
• •Be Authentic and Relatable: Incorporate personal anecdotes or relatable scenarios where appropriate (especially in blog posts or social media captions attributed to Beatrice). This reinforces the genuineness of the brand.
• •Keep it Clear and Concise (with a touch of flair): While the tone is warm, the copy (especially for product descriptions and calls to action) should be easy to understand. Add personality with emojis (where appropriate for the platform) and descriptive, evocative language that appeals to the senses and aspirations of the target audience.
• •Align with Visuals: Ensure the tone of the copy perfectly complements the accompanying images or videos. If the visual is playful, the copy can be too. If it's more elegant, the copy should reflect that, while still maintaining the core friendly and approachable tone. Consistency across all touchpoints is key.

Social Perception

Trusted Influencer/Curator, Relatable Figure, Source of Inspiration, Go-to for Feminine Fashion

Copy Examples

• •(Instagram Post for a New Dress): "Hello, beauties! ✨ Feeling radiant in this new arrival at the boutique. It’s the perfect blend of comfort and chic for those days when you want to shine effortlessly. Who else believes a great dress can change your whole mood? 😉 Link in bio to discover your next favorite! #BoutiqueDeBeatrice #NewCollection #FemininStyle #JoyfulDressing"
• •(Email Subject Line for a Promotion): "A Little Treat Just For You, From Beatrice With Love ❤️" (Email Body Snippet): "Because you deserve a little sparkle in your week! We're giving our amazing community an exclusive [discount/offer] on all [category, e.g., new arrivals]. Find that piece that makes you feel fabulous – because you are! Shop now and let your style tell your story."
• •(Facebook Post Engaging Community): "Weekend vibes! What are your go-to comfort activities that recharge your soul? For me, it’s [Beatrice's personal example, e.g., a good book and a cozy corner / a walk in nature]. Share yours below! 👇 P.S. If a little retail therapy is on your list, the boutique is always open! 😉 #SelfCare #CommunityLove #BeatriceBP #WeekendInspo"
• •(Product Description Snippet - for a versatile top): "Meet your wardrobe’s new best friend! This incredibly soft and versatile top is designed to move with you, from morning coffee runs to evening elegance. Dress it up, dress it down – it’s all about how *you* want to wear it. Because style should be easy and feel amazing. ✨ #StyleTips #WardrobeEssentials #BoutiqueFinds"
• •(YouTube Video Intro Snippet - for a style advice video): "Hi everyone, and welcome back to my channel! Beatrice here, and today we're diving into [topic, e.g., 5 ways to style a classic white tee]. I truly believe that fashion is all about having fun and feeling confident in what you wear. So, grab a cup of tea, get comfy, and let’s explore some style inspiration together! Don't forget to tell me your favorite tip in the comments! #FashionAdvice #StyleInspo #BeatriceBP"