Brand Tone

Authentic, Caring, Trustworthy, Warm, Personal, and Educational.

Brand Values

• •Natural Purity
• •Handcrafted Quality
• •Family & Community
• •Customer Well-being

Best Practices

• •Lead with the "Why": Always start with the core reason the brand exists—to provide safe, natural, and effective skincare. Whether it's a social media post or product description, connect the product back to the brand's foundational values of health and purity.
• •Use Simple, Honest Language: Avoid corporate jargon or complex scientific terms. Speak directly and transparently, like you're explaining the product to a neighbor. Use words like "handcrafted," "small-batch," "natural," "gentle," and "family-made."
• •Tell the Story: Weave the brand's origin story into the copy where appropriate. Reminding customers that the business grew from a personal, family project reinforces authenticity and builds a stronger emotional connection.
• •Focus on Feelings and Benefits: Instead of just listing ingredients, describe how the product makes the customer feel (e.g., "confident," "cared for," "soothed," "refreshed"). Translate features (like natural oils) into benefits (like moisturized, non-irritated skin).
• •Maintain a Personal, Warm Tone: Engage with customers online by using a friendly and personal voice. Address them directly, answer questions thoroughly, and sign off with a personal touch. This mirrors the positive, community-focused perception the brand has already built.

Social Perception

Customers perceive Eileen's Natural Soap as a provider of high-quality, effective, and wholesome products. Online reviews frequently praise the products for their tangible benefits, such as being highly moisturizing, helping with acne-prone skin, and having pleasant, natural scents. Customers express appreciation for the brand's natural formulations, with one reviewer noting their facial bar was a "lifesaver for my acne-prone skin." The brand is seen as trustworthy and authentic, with many customers becoming loyal, repeat purchasers. The transition from a home kitchen to a large, dedicated production space highlights the significant demand and positive reception for their "real, safe, fun, colorful and personally made" products.

Copy Examples

• •Quiet the chaos. Our new Lavender Lullaby bar is handcrafted with pure lavender essential oil and nourishing shea butter to soothe your skin and calm your mind. Made in small batches, because we believe true care takes time. Tap to bring a little peace to your daily routine. #HandmadeWithLove #NaturalSkincare #LavenderSoap
• •Tired of ingredients you can't pronounce? So were we. That’s why we started Eileen's Natural Soap—a family business committed to gentle, effective skincare for your whole family. From our bestselling facial bars to our all-natural laundry soap, everything is crafted with care, right here in Ohio. Feel the difference of real ingredients. Shop now for free shipping over $35!
• •Give your skin the comforting embrace it deserves with our Honey & Oat Gentle Cleansing Bar. We blend colloidal oatmeal, known for its soothing properties, with raw, local honey to create a creamy lather that calms irritation and gently exfoliates. Perfect for sensitive or dry skin, this unscented bar is a pure, simple, and effective way to nourish your body, naturally.
• •Real Ingredients. Radiant Skin. Handcrafted soaps and body care, made with love from our family to yours.
• •A Gift From Our Kitchen to Your Skin ✨