Brand Tone

Elegant & Sophisticated, Meaningful & Conscious, Artistic & Inspired, Modern & Minimalistic

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Ethical Sourcing
• •Uniqueness & Timelessness
• •Meaning & Positivity
• •Customer-Centric

Best Practices

• •Prioritize Value-Driven Language: Consistently weave in the brand's core values, such as ethical sourcing, sustainability, and the meaningful nature of the jewelry, into product descriptions, social media posts, and all communications.
• •Emphasize Craftsmanship and Uniqueness: Use descriptive language that highlights the 'handmade on demand,' 'meticulously handcrafted in Dubai,' and 'unique, timeless designs' aspects.
• •Maintain an Elegant and Sophisticated Lexicon: Choose words that convey luxury, beauty, and artistry (e.g., 'exquisite,' 'radiant,' 'timeless,' 'intricate,' 'cosmic') while remaining accessible and authentic.
• •Tell Stories: Connect with customers by telling the stories behind the collections (e.g., inspiration from nature, the power of healing amulets), the brand's journey towards sustainability, or how a piece can become a part of the customer's personal narrative.
• •Address Concerns About Shopify Scams: If promoting on a 'myshopify.com' domain, proactively address customer concerns about potential scams by highlighting security measures, return policies, and transparent contact information.

Social Perception

A high-end, sustainable, and ethically conscious jewelry brand with a focus on unique, timeless designs and meaningful connections with customers.

Copy Examples

• •Discover bymystique: Exquisite jewelry handcrafted in Dubai with ethically sourced 18K recycled gold. Unique, timeless designs for every special moment. #bymystique #FineJewelry #SustainableLuxury
• •Embrace the cosmic elegance of bymystique. Our Folia Vine collection, inspired by nature's delicate beauty, is meticulously handcrafted with love for the planet. Explore now: [link]
• •Find jewelry that reflects your values and your radiance. bymystique offers sustainable, ethically sourced fine jewelry designed to empower your inner spirit. Shop the Volcanic Dents collection: [link] #EthicalLuxury #CosmicJewels
• •Elevate your everyday with bymystique's minimalist and contemporary jewelry. Each piece is designed with meaning and versatility, crafted with the finest local craftsmanship in Dubai. #MinimalistJewelry #SustainableFashion
• •Indulge in the artistry of bymystique. Our jewels are designed with the mystic of healing power in mind, with every amulet radiating a beam of positive healing energy. #bymystique #FineJewelry #SustainableLuxury #EdgyElegance #HandcraftedInDubai