Brand Tone

friendly, welcoming, caring, playful, and educational

Brand Values

• •Child-centricity and Development
• •Animal Welfare and Respect
• •Connection with Nature
• •Safety and Trust
• •Community and Inclusivity
• •Passion and Dedication

Best Practices

• •Always Prioritize Child-Friendly Language: Use warm, inviting, and simple language that appeals to both children and their parents. Avoid overly technical jargon.
• •Emphasize Gentleness and Safety: Consistently highlight the calm nature of the ponies and the safety of the activities to reassure parents and create a welcoming feel.
• •Showcase the "Fun" and "Adventure": Use enthusiastic and playful words to convey the joy and excitement of the pony experiences. Words like "adventure," "magical," "giggles," and "playtime" fit well.
• •Highlight the Educational and Developmental Aspects Subtly: Weave in the benefits for children (confidence, social skills, connection with nature) without sounding overly academic. Focus on the experience leading to these benefits.
• •Maintain a Personal and Approachable Voice: Reflect Eija's passion and personal touch. Use "we" and address the audience directly (e.g., "your child," "come join us") to foster a sense of community and personal connection.

Social Perception

positive, community-integrated organization providing valuable recreational and educational experiences for children in the Oulu region

Copy Examples

• •For a Facebook post announcing a new activity: Little adventurers, get ready! 🐴☀️ Our ponies are excited for our new 'Pony Pals Playtime' sessions. Gentle fun, giggles, and furry friends guaranteed. Come make some magical memories with Valle, Bella, and the gang! #eijanponitouhut #PonyFun #OuluKids
• •For an Instagram caption with a picture of a child grooming a pony: Learning to care, learning to connect. ❤️ Our little pony enthusiasts discover the joy of gentle grooming and the amazing bond with our calm and kind ponies. It's more than just a ride, it's a friendship. ✨ #PonyLove #Hietasaari #KidsAndPonies #MakingMemories
• •Website banner text: Eijan Ponitouhut: Where Children and Ponies Create Joyful Adventures Together! Nurturing, Fun, and Unforgettable Experiences in Oulu.
• •For a local event promotion: Meet our adorable ponies at the Hietasaari Family Day! Eijan Ponitouhut brings gentle pony rides and smiles to little faces. Come say hello and share a special moment with our four-legged friends! 👋 #CommunityFun #PonyRides #EijanPonitouhutEvents
• •Email newsletter snippet for parents: Looking for a way to boost your child's confidence and love for animals? At Eijan Ponitouhut, we offer more than just pony rides – we provide a caring and supportive space for children to learn, grow, and connect with nature and our wonderful ponies. Join our pony family!