Brand Tone

Elegant, Empowering, and Approachable

Brand Values

• •Female Empowerment
• •Quality and Attention to Detail
• •Individuality and Self-Expression
• •Community
• •Sustainability

Best Practices

• •Lead with "Elegant Empowerment": Every piece of copy, from a tweet to a product description, should balance aspirational elegance with an empowering and inclusive message. Use words like "discover," "celebrate," "your," and "embrace" to make the message about the customer.
• •Tell a Story, Don't Just Sell a Product: Instead of listing features, describe the feeling or moment the garment is made for. Frame clothing as part of the customer's personal narrative and journey of self-expression.
• •Maintain a Consistent Vocabulary: Create a list of "on-brand" words (e.g., elegance, timeless, curated, confidence, individuality, empower, refined) and "off-brand" words (e.g., cheap, basic, trendy, sale) to ensure the tone remains consistent across all writers and platforms.
• •Amplify the Community Voice: Actively feature customer testimonials and user-generated content in marketing copy. Use phrases like "Join the conversation" or "See how our community styles it" to reinforce the brand's value of community and build social proof.
• •Let Service Shine Through: In all communications, subtly reinforce the brand's commitment to the customer experience. Use phrases like "Shop with confidence," "We're here to help," or "Experience the EIGONA difference" to remind customers of the trusted service that backs every purchase.

Social Perception

Trustworthy, good value for money, aspirational yet attainable, and known for reliable customer service.

Copy Examples

• •Elegance isn't a fleeting trend, it's a way of being. Introducing the Seraphina Floral Midi Dress — designed not just to be worn, but to be remembered. Embrace your moment. #EigonaStyle #TimelessFashion #DressToEmpower
• •Tired of clothes that don't tell your story? At EIGONA, we believe fashion is the ultimate form of self-expression. Discover our curated collections of timeless, elegant pieces designed to make you feel as confident as you are. Great style and exceptional service are just a click away. Shop now.
• •Your Next Chapter of Style Is Here: The EIGONA Autumn Collection Has Arrived.
• •The Emilia Silk-Blend Blouse is where sophistication meets everyday ease. Crafted with meticulous attention to detail, its fluid silhouette drapes beautifully for a look that's effortlessly polished. From important meetings to evening cocktails, this is the piece your wardrobe has been waiting for. Define your elegance.
• •Effortless weekend style inspiration. Pair your favorite denim with our classic knit sweater for a look that's cozy, chic, and completely you. Discover more ways to express your style at EIGONA. | Women's Fashion | Casual Outfits | Everyday Elegance