Brand Tone

sophisticated, spirited, and proud

Brand Values

• •Tradition
• •Quality and Craftsmanship
• •Individuality and Boldness
• •Sophistication and Elegance

Best Practices

• •Emphasize Heritage and Story: Always connect the products back to the brand's story and the value of tradition. Use language that evokes a sense of history and pride.
• •Focus on Sophistication: Use a refined vocabulary. Words like 'elegant,' 'timeless,' 'sophisticated,' and 'crafted' should be staples in the brand's lexicon.
• •Highlight Individuality: Frame the products as a means of personal expression for a confident and independent individual. Speak to the customer who is bold and carves their own path.
• •Maintain a Personal Touch: In customer interactions and marketing, maintain a warm and personal tone. Mentioning that pieces are 'crafted with soul' or hand-packaged reinforces this.
• •Be Consistent Across Platforms: Ensure that the sophisticated and spirited tone is maintained across the website, social media, product descriptions, and customer service communications for a cohesive brand experience.

Social Perception

The public and customer perception of EighteenFortyTwo is overwhelmingly positive. On Etsy, the brand is rated as a 'top shop for gifts,' with numerous 5-star reviews. Customers frequently use words like 'great quality,' 'absolutely stunning,' and 'gorgeous' to describe the products. The brand is perceived as offering high-quality, stylish, and unique accessories that make for excellent presents. The personal touch in packaging also contributes to a positive customer experience. There is a clear appreciation for the brand's mission to provide a more elegant way to show team spirit.

Copy Examples

• •Carry on the tradition with elegance. Our Longhorn Scarf is more than an accessory; it's a statement of pride, crafted with soul for the fan who values style as much as the final score.
• •Game day is a legacy. Your style should be too. Discover the EighteenFortyTwo collection and wear your pride with the sophistication it deserves.
• •Bold. Spirited. Unapologetic. EighteenFortyTwo is for those who make their own rules and honor their traditions. Elevate your game day.
• •Show your allegiance with a touch of class. Made from luxurious chiffon, this scarf is a timeless piece for the discerning fan. Let them know who you're cheering for without saying a word.
• •Don't just be part of the crowd. Stand out with timeless elegance. Our curated collection of game day accessories is designed for the fan who leads the pack. Explore the new arrivals.