Brand Tone

The brand employs a dual-tone approach: professional, informative, and reliable on the website (for B2B and B2C customers, focusing on product specifications, efficiency, and value); and friendly, passionate, and community-focused on social media (approachable and engaging, using emotional language to build connection with hobbyists).

Brand Values

• •Customer-Centricity
• •Quality and Variety
• •Sustainability
• •Expertise and Support
• •Passion

Best Practices

• •Segment Your Tone: Maintain the professional, informative tone for the main website, product descriptions, and B2B communications. Use the friendly, passionate, and personal tone for social media, blog posts, and community interactions.
• •Lead with Values: Ensure that the core values of sustainability, quality, and customer-centricity are woven into all communications. For example, mention recycled materials in product descriptions or highlight the no-minimum-order benefit.
• •Tell Your Story: Regularly leverage the authentic founder's story. It’s a powerful tool for building brand identity and trust, reminding customers that the company was started by someone who shares their passion.
• •Balance Information with Emotion: For product-focused content (especially on social media), don't just list features. Connect the product to a feeling or a benefit for the flock. For instance, instead of "Durable waterer," try "Keep their water fresh and clean with our durable waterer—for a healthier, happier flock."
• •Create a Content Hub: Continue to build out the blog and resource center with practical, helpful information. This reinforces the brand’s expertise and creates valuable, shareable content that keeps the audience engaged and reinforces the perception of Eierschachteln.de as a helpful, authoritative partner.

Social Perception

Customers perceive Eierschachteln.de as a reliable, specialized, and trustworthy one-stop-shop for poultry and packaging needs, offering quality products and fast service with a significant advantage in wide product range. The broader public views the company as modern, employee-friendly, an authority, and a community hub for chicken enthusiasts in the German-speaking market, with a positive image bolstered by its focus on sustainability.

Copy Examples

• •Protect your eggs. Protect our planet. Our egg cartons are made from 100% recycled paper pulp, because good choices feel as good as they look. Pack with purpose. #SustainableFarming #EcoFriendlyPackaging
• •Sunday morning question! What's your flock's favorite treat? 🐔 Drop a comment below and share the joy! We love seeing your happy hens. #ChickenLove #HappyHens #Eierschachtelnde
• •Your Farm. Your Brand. Our Packaging. From pallet quantities to custom-printed labels, we provide reliable packaging solutions that make your direct marketing efforts a success. Explore our professional services today.
• •Is it time to winter-proof your coop? Don't get caught in the cold! Our latest blog post has 5 essential tips to keep your flock warm and healthy all winter long. Read now and be prepared!
• •Introducing the 'EckPack'—the innovative, foldable egg box. Inspired by shipping cartons, it's sturdy, space-saving, and ready in a flash. The smarter way to pack is here. #EggInnovation #PackagingSolutions