Brand Tone

Authoritative, Enthusiast-Driven, and Performance-Focused

Brand Values

• •Quality and Performance
• •Specialization and Expertise
• •Efficiency and Reliability
• •Community and Authenticity
• •Customer-Centric Service

Best Practices

• •Leverage Technical Specificity
• •Lead with Performance Benefits
• •Use the "Engineered To Win" Ethos
• •Showcase, Don't Just Tell
• •Maintain a Dual Persona

Social Perception

The public perceives Eibach Shop and its parent company, Performance On The Net, as a trusted specialist and a cornerstone of the UK's online car modification scene. Customers associate the brand with genuine, high-quality Eibach products. The connection to Eibach's motorsport heritage provides a strong halo effect, making customers feel they are buying parts with proven performance.

Copy Examples

• •Perfect stance achieved. ✔️ @[CustomerUsername]'s Golf GTI is now sitting right on our Eibach Pro-Kit springs. This is how you eliminate wheel gap and sharpen handling in one move. Ready to transform your ride? Tap the link in our bio. #EibachShop #PerformanceOnTheNet #EngineeredToWin #GTI #Lowered
• •Tired of body roll in the corners? Fine-tune your car’s handling with an Eibach Anti-Roll Kit. Engineered with the same precision as their motorsport components, this kit reduces roll for increased stability and cornering grip, giving you the confidence to push harder. It's the final piece of your suspension puzzle.
• •Subject: The Performance You've Waited For. Prices You'll Love. Our Eibach Clearance is now live. Get up to 25% off select Pro-Kits, Sportline Springs, and Wheel Spacers. All in-stock orders ship same-day if ordered by 2:30pm. Don't just lower your car—upgrade its DNA. Shop the sale now.
• •BMW F30 drivers! Unlock the handling potential your car was born with. The Eibach B12 Pro-Kit combines legendary Pro-Kit springs with perfectly matched Bilstein dampers for a ride that's both aggressive and controlled. As official UK retailers, we guarantee genuine parts with expert advice. Get yours with fast, free shipping.
• •Hey everyone, Adam from Performance On The Net here. Today we’re diving deep into one of the most popular upgrades we sell: the Eibach Pro-Lift Kit for the Ford Ranger. We'll show you exactly what comes in the box, talk through the engineering behind it, and most importantly, see how it transforms the truck’s stance and capability. Let's get into it.