Brand Tone

Enthusiastic, Knowledgeable, Performance-Driven

Brand Values

• •Performance
• •Quality
• •Expertise & Support
• •Customer Satisfaction
• •Specialization

Best Practices

• •Know Your Audience, Speak Their Language: Understand that your customers are car enthusiasts. Use terminology they recognize and appreciate. Balance technical details with the exciting benefits of the products.
• •Emphasize Performance and Quality: Consistently highlight how Eibach products improve vehicle dynamics and the premium nature of the components. Use strong action verbs related to driving and improvement.
• •Show, Don't Just Tell (Visually): Leverage high-quality images and videos of cars with Eibach products installed. Showcase the aesthetic improvements alongside the performance benefits. User-generated content can also be powerful.
• •Be an Enthusiast Expert: Let genuine passion for cars shine through, but back it up with solid technical knowledge and helpful advice. Position your team as a go-to resource.
• •Maintain Consistency Across Channels: While the style might vary slightly (e.g., TikTok vs. Email), the core tone (enthusiastic, knowledgeable, performance-focused) and values (quality, expertise) should remain consistent across the website, all social media platforms, and customer service interactions.

Social Perception

Trusted Retailer, Specialists in Performance Parts, Good Customer Service & Fast Delivery, Enthusiast Hub

Copy Examples

• •Headline: Unleash Your Ride's True Potential. Body: Stop dreaming about a sharper, more responsive drive. With Eibach Pro-Kit Lowering Springs, experience a transformation in handling and a stance that speaks volumes. Our experts are here to help you find the perfect fit. Shop now and feel the Eibach difference. CTA: Discover Your Upgrade.
• •Headline: Precision Engineered for Pure Performance. Body: Why settle for stock? Eibach coilovers offer the ultimate in adjustable ride height and damping, giving you complete control over your car's dynamics. As official Eibach distributors, we guarantee quality and expert advice. CTA: Get Your Eibach Coilovers.
• •Headline: Dial in Your Stance. Maximize Your Grip. Body: Eibach Pro-Spacer wheel spacers don't just enhance your vehicle's aesthetics; they improve stability and handling. Crafted with precision for a perfect fit. Got questions? Our factory-trained team is ready to assist! CTA: Find Your Spacers.
• •Social Media Post (Image: Car with Eibach springs): Text: That perfect drop. 🔥 Our customer's [Car Model] is now sitting pretty and carving corners thanks to the Eibach Pro-Kit. Ready to transform your ride? We've got the Eibach expertise and stock to make it happen. Fast shipping, expert advice. Hashtags: #EibachShop #PerformanceOnTheNet #LoweredLife #CarUpgrade #EibachSprings #[CarModel]
• •Email Subject: Level Up Your Handling with Eibach! Body: Hi [Customer Name], Still running on stock suspension? Imagine tighter turns, reduced body roll, and a sportier look. At Eibach Shop, powered by Performance On The Net, we stock the full range of Eibach performance suspension. Our team is factory-trained to ensure you get the best setup for your vehicle. Plus, enjoy fast shipping and up to a 5-year warranty! CTA: Shop Eibach Now.